Feminine Wipes Unscented

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

11.3%

Market size, estimated

$81Ka year

Peak month

July1.5× the quietest month

Top search term

rael wipes16K searches a year

Listings sell for $13.21 on average, from $6.14 to $24.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $13.21 that is $7K to $10K a year per listing.

Average price

$13.21under the $15 to $100 sweet spot

Price range

$6.14–$24.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Feminine Care. It carries 3,261 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#214in Feminine Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,261per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months