Feminine Wipes Individually Wrapped

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

296K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

7.7%

Market size, estimated

$247Ka year

Peak month

September1.8× the quietest month

Top search term

feminine wipes individually wrapped95K searches a year

Listings sell for $10.85 on average, from $1.94 to $25.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $10.85 that is $8K to $11K a year per listing.

Average price

$10.85under the $15 to $100 sweet spot

Price range

$1.94–$25.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

0.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Feminine Care. It carries 5,876 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Feminine Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

5,876per listing

Listings tracked

32

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months