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Feminine Wipes Fsa

Fail

The top 5 brands take 96% of clicks, so Feminine Wipes Fsa is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$98K/yr88K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
55%top-5 click share · 9 brands · 42 sellers

Flapen Score

Feminine Wipes Fsa against its category

The dotted line is the Health & Household average. Past it, Feminine Wipes Fsa is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feminine Wipes Fsa market on Amazon at a glance

Shoppers on Amazon United States searched for Feminine Wipes Fsa 88K times last year and spent an estimated $98K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
12.0%
Market size, estimated
$98Ka year
Top search term
vagisil anti itch wipes9K searches a year

02 · Price

A sale here is worth $9.34.

Listings sell for $9.34 on average, from $1.94 to $20.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.34 that is $2K to $5K a year per listing.

Average price
$9.34under the $15 to $100 sweet spot
Price range
$1.94–$20.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Feminine Care. It carries 5,790 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Feminine Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,790per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Feminine Wipes Fsa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

42

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

3%

  • Brand 143%
  • Brand 237%
  • Brand 39%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Feminine Wipes Fsa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jun · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Feminine Wipes Fsa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vagisil anti itch wipes9K/yr
  • feminine wipes fsa10K/yr
  • fsa feminine wipes9K/yr
  • anti itch wipes for women7K/yr
  • vagisil wipes for women anti itch5K/yr
  • anti itch wipes5K/yr
  • feminine wipes fsa eligible8K/yr
  • anti itch vaginal wipes4K/yr
  • hsa feminine wipes5K/yr
  • yeast infection wipes5K/yr

Reviews and returns

What reviews say buyers love and hate about Feminine Wipes Fsa

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Makes u dry”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Feminine Wipes Fsa questions

Answered from the same tracked data.