Feminine Wipes

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

12.1%

Market size, estimated

$3.2Ma year

Peak month

January1.2× the quietest month

Top search term

feminine wipes1.1M searches a year

Listings sell for $9.62 on average, from $1.94 to $25.38. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At $9.62 that is $58K to $77K a year per listing.

Average price

$9.62under the $15 to $100 sweet spot

Price range

$1.94–$25.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

$58K–$77K

Returns

0.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #40 within Feminine Care. It carries 19,271 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#40in Feminine Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

19,271per listing

Listings tracked

52

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

57 months