feminine wipes
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 2.8M searches
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$1.94–$25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,270.94avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, feminine wipes is a $3.2M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
feminine wipes market data
- Units sold / yr
- 400K–500K
- avg 6,000–8,000/product
- Revenue / yr
- $3.8M–$4.8M
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.4%
- Avg brand age
- 57 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
186
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
21%
- Summer's Eve47%
- Vagisil18%
- The Honey Pot Company4%
- goodwipes4%
- Amazon Basics3%
- Lume3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top feminine wipes search terms
- feminine wipes1.1M/yr
- vaginal wipes371K/yr
- wipes for women247K/yr
- summers eve wipes277K/yr
- feminine wipes for women120K/yr
- vagisil feminine wipes121K/yr
- intimate wipes53K/yr
- summers eve feminine wipes77K/yr
- vagisil wipes48K/yr
- summer eve wipes41K/yr
Top feminine wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.944.8★6,409 rev
Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.944.8★6,409 rev
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4
Summer's Eve$14.274.8★8,288 rev
Vagisil Odor Block Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 3)
Vagisil$9.224.7★23,904 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes
Summer's Eve$4.714.7★8,543 rev
Newest
by launch date
The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count
The Honest Company$10.617,141 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes
Summer's Eve$4.718,543 rev
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.946,409 rev
Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.946,409 rev
Summers Eve Feminine Wipes Fragrance Free Individually Wrapped Vaginal Wipes with Gentle pH-Balanced Micellar Water Formula Feminine Care to Help Remove Vaginal Odor Gynecologist Tested 12 Ct
Summer's Eve$4.043,400 rev
Trending
90-day click momentum
Summers Eve Simply Sensitive Daily Gentle Feminine Wipes Removes Odor pH Balanced 32 count
Summer's Eve$3.374.7★
The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count
The Honest Company$10.614.6★
Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes
Summer's Eve$4.714.7★
Rael Feminine Wipes Flushable Travel Size All Skin Types Daily Use (Gentle 10 Count Pack of 3)
Rael$9.734.5★
Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 3)
Vagisil$12.854.7★
What buyers say about feminine wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“are effective at cleaning”
“Best quality”
“They are affordable”
“Clean and fresh”
“easy to pull”
“Gentle on skin”
“As advertised”
“they stay fresh with you”
“Nice and big”
What buyers complain about
“Pack is small”
“I get pretty dirty”
“Thick”
“Awful smell”
“Wipes are barely moist”
“Not Worth the Price”
“Rash”
“Cheap, bad quality”
“Not Very Durable”
“They are flimsy”
Top return reasons
Common questions
- Is feminine wipes profitable to sell on Amazon United States?
- The niche generates $3.2M/yr across 52 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the feminine wipes niche?
- 21 brands and 186 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in feminine wipes?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 0.1%.
- When does demand for feminine wipes peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the feminine wipes niche?
- Listings span $1.94–$25.38; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 19,271 reviews — the moat a new listing must climb.