Feminine Hygiene Products

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

1.4%

Market size, estimated

$29Ka year

Peak month

September6.9× the quietest month

Top search term

hygiene products for women18K searches a year

Listings sell for $11.92 on average, from $1.94 to $33.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.92 that is $0 to $1K a year per listing.

Average price

$11.92under the $15 to $100 sweet spot

Price range

$1.94–$33.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Feminine Care. It carries 17,515 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Feminine Care

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

17,515per listing

Listings tracked

84

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

55 months