Feminine Care
MaybeShoppers spend an estimated $23.3M a year here. But the top 5 brands take 96% of clicks, so Feminine Care is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $23.3M/yr9.6M searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 38%top-5 click share · 10 brands · 146 sellers
Flapen Score
Feminine Care against its category
The dotted line is the Health & Household average. Past it, Feminine Care is stronger. Inside it, weaker.
Market
The Feminine Care market on Amazon at a glance
Shoppers on Amazon United States searched for Feminine Care 9.6M times last year and spent an estimated $23.3M. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 9.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.3M a year.
- Searches, last 12 months
- 9.6M
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $23.3Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- tampons3.6M searches a year
02 · Price
A sale here is worth $14.01.
Listings sell for $14.01 on average, from $6.91 to $35.12. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $14.01 that is $420K to $560K a year per listing.
- Average price
- $14.01under the $15 to $100 sweet spot
- Price range
- $6.91–$35.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $420K–$560K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Feminine Care. It carries 7,172 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Feminine Care
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 7,172per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Feminine Care products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Playtex Sport Tampons Multipack (24ct Regular/24ct Super) Fragrance-Free - 48ct | Tampons Regular and Super Playtex Tampon Multipack Feminine Care with 360 Leak Defense
- Price
- $9.74
- Rating
- 4.8/5
- Reviews
- 10,710
- Age
- 5y ago
Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)
- Price
- $20.97
- Rating
- 4.8/5
- Reviews
- 15,683
- Age
- 5y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)
- Price
- $21.39
- Rating
- 4.8/5
- Reviews
- 16,603
- Age
- 3y ago
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count
- Price
- $11.27
- Rating
- 4.8/5
- Reviews
- 15,683
- Age
- 9y ago
Trending
estimated 90-day click momentum
L. Tampons Made with Organic Cotton Regular/Super Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 18 Count
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 4mo ago
Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count
- Price
- $8.43
- Rating
- 4.8/5
- Reviews
- 15,683
- Age
- 12y ago
Rael Tampons Slim Applicator with Organic Cotton Core Multipack Regular and Super Absorbency BPA-Free Leak Locker Technology Unscented Chlorine-Free (40 Count Bundle)
- Price
- $18.85
- Rating
- 4.4/5
- Reviews
- 3,696
- Age
- 6y ago
Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count
- Price
- $8.85
- Rating
- 4.8/5
- Reviews
- 2,861
- Age
- 6y ago
Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count
- Price
- $14.38
- Rating
- 4.8/5
- Reviews
- 8,683
- Age
- 1y ago
Newest
by launch dateL. Tampons Made with Organic Cotton Regular/Super Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 18 Count
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 4mo ago
Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Regular/Super Absorbency Compact Extendable Applicator Unscented 45 Count
- Price
- $11.63
- Rating
- 4.6/5
- Reviews
- 1,694
- Age
- 1y ago
Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count
- Price
- $14.38
- Rating
- 4.8/5
- Reviews
- 8,683
- Age
- 1y ago
L. Cotton Tampons Regular/Super Absorbency Multipack Contains an Organic Cotton Core Made Without Synthetic Pesticides or Fragrances 84 Count (2 Packs of 42)
- Price
- $23.81
- Rating
- 4.8/5
- Reviews
- 4,171
- Age
- 2y ago
Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Regular/Super/Super Plus Absorbency Unscented 47 Count
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 3,519
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
10 flat
Sellers
146
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 80%
Open market
3%
- Tampax73%
- Playtex14%
- Kotex4%
- This is L.3%
- Rael2%
- Cora1%
- Open — no brand owns it (4 brands, 3%)
Demand
Feminine Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Feminine Care search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tampons3.6M/yr
- feminine care2.4M/yr
- tampons for women1.0M/yr
- tampax pearl309K/yr
- tampax295K/yr
- tampon229K/yr
- tampons regular194K/yr
- ultra tampons198K/yr
- tampons super205K/yr
- super tampons162K/yr
Reviews and returns
What reviews say buyers love and hate about Feminine Care
We read the reviews and the return reasons for every product selling here.
“Leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feminine Care questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data