fecal occult blood test kit at home
Worth a lookShows searches that convert (12.4% search→purchase), but soft demand (-18.2% this quarter) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great222.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Good$9.36–$28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 46K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fecal occult blood test kit at home is a $105K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fecal occult blood test kit at home market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $111K–$148K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 25.1%
- Avg brand age
- 48 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Reese's ColoTest28%
- INDICAID25%
- DIAGNOX HEALTH15%
- Instant-view13%
- WELL LIFE7%
- Cwhole6%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top fecal occult blood test kit at home search terms
- occult blood stool test kit12K/yr
- fecal occult blood test9K/yr
- hemoccult test kit6K/yr
- fecal occult blood test kit at home7K/yr
- blood in stool home kit2K/yr
- stool blood testing kit2K/yr
- blood in stool home test4K/yr
- blood in stool testing kit3K/yr
Top fecal occult blood test kit at home products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reeses ColoTest FIT Immunochemical Fecal Occult Blood Test Kit at Home 1 Ct Easy to Use Colon Health Screening Detects Hidden Blood in Stool 1-Minute Results 98.8% Accurate
Reese's ColoTest$16.694.1★260 rev
INDICAID Immunochemical Fecal Occult Blood Test (iFOB) Colon Health screening at Home 1 Pack Test for Ulcers Polyps Colitis Accurate Degradable Sample Collecting Paper Inside.
INDICAID$10.824.2★129 rev
immunochemical Fecal Occult Blood (FIT or iFOB) Home Test and Stool Test - 2 Pack
Instant-view$28.424.3★366 rev
COLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (1 Test)
DIAGNOX HEALTH$13.824.3★617 rev
INDICAID Immunochemical Fecal Occult Blood Screening (iFOB) FIT Colon Health screening at Home 2 Pack Test for Ulcers Polyps Colitis Accurate and Easy at Home Sample Collecting Paper Inside.
INDICAID$20.284.0★56 rev
Newest
by launch date
WELLlife iFOB Immunochemical Fecal Occult Blood Test Colon Screening Test Kit Stool Test at Home Easy to Use 1 Test Detect Hidden Blood in 10 Minutes FOB Test for Home
WELL LIFE$9.3675 rev
WELLlife iFOB Immunochemical Fecal Occult Blood Test FIT Testing Kit Result in 10 Minutes 2 Tests Detect Hidden Blood at Home
WELL LIFE$17.9975 rev
HOMEDSUN 2-Pack Immunochemical Fecal Occult Blood iFOB Home Test Kit
HOMEDSUN$19.5516 rev
FOB Test Bowel Test Kit immunochemical Fecal Occult Blood (iFOB) Home use and Stool Test for Ulcers Polyps Colitis (2 pcs)
Cwhole$16.570 rev
INDICAID Immunochemical Fecal Occult Blood Test (iFOB) Colon Health screening at Home 1 Pack Test for Ulcers Polyps Colitis Accurate Degradable Sample Collecting Paper Inside.
INDICAID$10.82129 rev
Trending
90-day click momentumCOLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (3 Tests)
DIAGNOX HEALTH$23.754.3★
COLONOX At-Home Colon Screening Test Kit Easy to Use Fecal Occult Blood (FIT or FOB) Colon Test for Early Detection (1 Test)
DIAGNOX HEALTH$13.824.3★
WELLlife iFOB Immunochemical Fecal Occult Blood Test Colon Screening Test Kit Stool Test at Home Easy to Use 1 Test Detect Hidden Blood in 10 Minutes FOB Test for Home
WELL LIFE$9.364.1★
FOB Test Bowel Test Kit immunochemical Fecal Occult Blood (iFOB) Home use and Stool Test for Ulcers Polyps Colitis (2 pcs)
Cwhole$16.570.0★
HOMEDSUN 2-Pack Immunochemical Fecal Occult Blood iFOB Home Test Kit
HOMEDSUN$19.553.8★
What buyers say about fecal occult blood test kit at home
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Exact directions for use: use your imagination”
“Product was accurate”
“As Described”
“The pricing is competitive”
“Excellent product”
“Yes it worked great”
“Well designed, easy to use”
“Discrete and private use”
“This seems to be an effective way to detect the baddies in the colon”
What buyers complain about
“Trash”
“I would not recommend Indicaid for accuracy”
“its ok. i have a history of digestive problems”
“Appears to be a SHAM product without complete instructions”
“Did not work”
“Don't buy home test if your doctor recommends testing”
“What a waste of money”
“Waste of money”
“Thank God I didnt believe the test”
Top return reasons
Common questions
- Is fecal occult blood test kit at home profitable to sell on Amazon United States?
- The niche generates $105K/yr across 11 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the fecal occult blood test kit at home niche?
- 7 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in fecal occult blood test kit at home?
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Regulates Digestion. The return rate is 1.0%.
- When does demand for fecal occult blood test kit at home peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fecal occult blood test kit at home niche?
- Listings span $9.36–$28.42; the average listing price is $18.46 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.