Febreze White Pine Juniper Berry
FailThe top 5 brands take 100% of clicks, so Febreze White Pine Juniper Berry is a Fail.
- Flapen Score
- 30 / 100Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 4930
- Market size
- $100K/yr94K searches / yr
- 90-day growth
- -45.0%search demand this quarter
- Competition
- 94%top-5 click share · 2 brands · 65 sellers
Flapen Score
Febreze White Pine Juniper Berry against its category
The dotted line is the Health & Household average. Past it, Febreze White Pine Juniper Berry is stronger. Inside it, weaker.
Market
The Febreze White Pine Juniper Berry market on Amazon at a glance
Shoppers on Amazon United States searched for Febreze White Pine Juniper Berry 94K times last year and spent an estimated $100K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -45.0%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $100Ka year
- Top search term
- febreze white pine juniper berry7K searches a year
02 · Price
A sale here is worth $14.55.
Listings sell for $14.55 on average, from $9.59 to $17.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.55 that is $7K to $11K a year per listing.
- Average price
- $14.55under the $15 to $100 sweet spot
- Price range
- $9.59–$17.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #79 within Air Fresheners. It carries 19,488 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 5.0%
- Average rank
- #79in Air Fresheners
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 19,488per listing
- Listings tracked
- 7
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Febreze White Pine Juniper Berry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count
- Price
- $17.55
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago

Febreze White Pine & Juniper Berry (Formerly Winter Spruce)
- Price
- $16.41
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 1y ago

Febreze Odor-Fighting Fade Defy PLUG Air Freshener White Pine & Juniper Berry 0.87oz Oil Refill 2 Count
- Price
- $12.91
- Rating
- 4.7/5
- Reviews
- 96,803
- Age
- 3y ago

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Holiday Mix 3 Refills Clear
- Price
- $12.84
- Rating
- 4.7/5
- Reviews
- 1,840
- Age
- 1y ago

Febreze Plug-in Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home Bathroom and Kitchen Long Lasting Unstopables Fresh Scent 0.87oz Refills Multi Color 3 Count
- Price
- $16.00
- Rating
- 4.7/5
- Reviews
- 22,388
- Age
- 5y ago
Trending
estimated 90-day click momentum
Febreze White Pine & Juniper Berry (Formerly Winter Spruce)
- Price
- $16.41
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 1y ago

Febreze Odor-Fighting Fade Defy PLUG Air Freshener White Pine & Juniper Berry 0.87oz Oil Refill 2 Count
- Price
- $12.91
- Rating
- 4.7/5
- Reviews
- 96,803
- Age
- 3y ago

Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 6,501
- Age
- 9mo ago

Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count
- Price
- $17.55
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago

Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Holiday Baked Cinnamon Apples Scent 0.87 oz Refills 4 Count
- Price
- $16.58
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago
Newest
by launch date
Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 6,501
- Age
- 9mo ago

Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count
- Price
- $17.55
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago

Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Holiday Baked Cinnamon Apples Scent 0.87 oz Refills 4 Count
- Price
- $16.58
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Holiday Mix 3 Refills Clear
- Price
- $12.84
- Rating
- 4.7/5
- Reviews
- 1,840
- Age
- 1y ago

Febreze White Pine & Juniper Berry (Formerly Winter Spruce)
- Price
- $16.41
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
65
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Febreze97%
- Air Wick3%
Demand
Febreze White Pine Juniper Berry search demand
Weekly searches over the year. Pick a range.
Search terms
Top Febreze White Pine Juniper Berry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- febreze white pine juniper berry7K/yr
- febreze plugins refill pine10K/yr
- white pine and juniper berry febreze4K/yr
- febreze plugins refill pine scent5K/yr
- febreze plugins refill holiday scents6K/yr
- febreze plugins refill christmas scent9K/yr
- febreze pine plugins refill5K/yr
- febreze plugins refill white pine and juniper berry3K/yr
- febreze plugins refill christmas4K/yr
- febreze christmas3K/yr
Reviews and returns
What reviews say buyers love and hate about Febreze White Pine Juniper Berry
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Febreze White Pine Juniper Berry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









