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Febreze White Pine Juniper Berry

Fail

The top 5 brands take 100% of clicks, so Febreze White Pine Juniper Berry is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$100K/yr94K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
94%top-5 click share · 2 brands · 65 sellers

Flapen Score

Febreze White Pine Juniper Berry against its category

The dotted line is the Health & Household average. Past it, Febreze White Pine Juniper Berry is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Febreze White Pine Juniper Berry market on Amazon at a glance

Shoppers on Amazon United States searched for Febreze White Pine Juniper Berry 94K times last year and spent an estimated $100K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
7.3%
Market size, estimated
$100Ka year
Top search term
febreze white pine juniper berry7K searches a year

02 · Price

A sale here is worth $14.55.

Listings sell for $14.55 on average, from $9.59 to $17.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.55 that is $7K to $11K a year per listing.

Average price
$14.55under the $15 to $100 sweet spot
Price range
$9.59–$17.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #79 within Air Fresheners. It carries 19,488 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
5.0%
Average rank
#79in Air Fresheners
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
19,488per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Febreze White Pine Juniper Berry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Febreze White Pine Juniper Berry search demand

Weekly searches over the year. Pick a range.

350250Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Febreze White Pine Juniper Berry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • febreze white pine juniper berry7K/yr
  • febreze plugins refill pine10K/yr
  • white pine and juniper berry febreze4K/yr
  • febreze plugins refill pine scent5K/yr
  • febreze plugins refill holiday scents6K/yr
  • febreze plugins refill christmas scent9K/yr
  • febreze pine plugins refill5K/yr
  • febreze plugins refill white pine and juniper berry3K/yr
  • febreze plugins refill christmas4K/yr
  • febreze christmas3K/yr

Reviews and returns

What reviews say buyers love and hate about Febreze White Pine Juniper Berry

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
0.3%of orders come back
“Awful smell”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Febreze White Pine Juniper Berry questions

Answered from the same tracked data.