febreze travel size spray
Worth a lookShows low returns (0.4%), but a deep review moat (7,465 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.73–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 139K searches
Review moat
Bad7,464.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, febreze travel size spray is a $119K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
febreze travel size spray market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $114K–$142K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 65%
- Out of stock
- 15.8%
- Avg brand age
- 57 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
84
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
12%
- Febreze35%
- Bounce24%
- MADE BY NEHEMIAH13%
- Fresh Wave8%
- FunkAway4%
- Faultless4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.9×
Top febreze travel size spray search terms
- travel febreze16K/yr
- febreze travel size12K/yr
- travel size febreze15K/yr
- febreze travel size spray18K/yr
- travel fabric refresher spray8K/yr
- mini febreze spray travel7K/yr
- travel febreze spray3K/yr
- clothes refresher spray travel7K/yr
- febreze fabric spray travel size6K/yr
- travel size fabric refresher spray5K/yr
Top febreze travel size spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze To Go Fabric Refresher 2.8 Ounce Spray Gain Original Scent 6 Pack
Febreze$18.404.6★3,306 rev
Bounce Anti Static Spray 3 in 1 Anti Static & Instant Wrinkle Release Odor Eliminator & Fabric Refresher Rapid Touch Travel Spray (3 Oz Pack of 1)
Bounce$6.044.5★1,840 rev
Downy Wrinkle Release Spray Bundle w/Bonus 3oz Bounce Spray Sample - 2 Pack
MADE BY NEHEMIAH$9.864.4★222 rev
Bounce Anti Static Spray 3 in 1 Instant Anti Static Spray & Instant Wrinkle Release Odor Eliminator & Fabric Refresher Travel Size (3 Oz Pack of 3)
Bounce$9.494.4★1,969 rev
Febreze Air Freshener (2.8 Fl Oz)
Febreze$9.654.6★2,323 rev
Newest
by launch date
Downy Wrinkle Release Spray Bundle w/Bonus Tide Pen Sample - 3 Pack
MADE BY NEHEMIAH$13.96247 rev
Downy Wrinkle Release Spray Bundle w/Bonus 3oz Bounce Spray Sample - 2 Pack
MADE BY NEHEMIAH$9.86222 rev
Nonaste Mini Travel Fresh Kit (3 Oz Pack of 3) TSA Approved Odor Eliminating Spray & Laundry Detergent Set Zen Fresh + Pure Clean On-the-Go Odor Control for Travel Gym & Outdoor Activities
Nonaste$23.36218 rev
Travel Size Toilet Spray Air Freshener Spray for Bathroom Deodorizer Travel Essentials Variety with Removable Hook - Lemon Lavender Eucalyptus Scent
Azulfra$11.64312 rev
Instant Fresh Air Fabric Freshener Spray & Deodorizer Odor Eliminator - Works Instantly with Noxban - Eco-Friendly Fabric Refresher & Odor Neutralizer - Safe for Garments Linens Bedding - Unisex
Instant Fresh Air$14.7459 rev
Trending
90-day click momentumFebreze Air Freshener (2.8 Fl Oz)
Febreze$9.654.6★
Febreze To Go Fabric Refresher 2.8 Ounce Spray Gain Original Scent 6 Pack
Febreze$18.404.6★
Nonaste Mini Travel Fresh Kit (3 Oz Pack of 3) TSA Approved Odor Eliminating Spray & Laundry Detergent Set Zen Fresh + Pure Clean On-the-Go Odor Control for Travel Gym & Outdoor Activities
Nonaste$23.364.1★
Downy Wrinkle Release Spray Bundle w/Bonus 3oz Bounce Spray Sample - 2 Pack
MADE BY NEHEMIAH$9.864.4★
Downy Wrinkle Release Spray Bundle w/Bonus Tide Pen Sample - 3 Pack
MADE BY NEHEMIAH$13.964.6★
What buyers say about febreze travel size spray
What buyers praise and complain about, mined from review topics.What buyers love
“Best smelling”
“Solid product that does the job”
“Convenient size”
“easy to carry”
“Works great for vacations”
“As advertised”
“Very affordable”
“The wrinkle release is in a nice”
“is easy to”
“the spray itself works well”
What buyers complain about
“The smell was a strange thing”
“Not effective”
“Wrinkles”
“Spray mechanism broke on first try”
“a bit expensive”
“it leaked a tiny bit”
“It broke quickly”
“Item seems used”
“Very small bottles”
“Wrong website description”
Top return reasons
Common questions
- Is febreze travel size spray profitable to sell on Amazon United States?
- The niche generates $119K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the febreze travel size spray niche?
- 13 brands and 84 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in febreze travel size spray?
- Top complaints mined from reviews: Smell, Functionality-Overall, Wrinkles. The return rate is 0.4%.
- When does demand for febreze travel size spray peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.9× the quietest.
- What does it cost to enter the febreze travel size spray niche?
- Listings span $5.73–$23.36; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 7,465 reviews — the moat a new listing must climb.