Skip to content

Febreze Travel Size Spray

Maybe

An estimated 0.4% of orders come back. But the average product has 7,465 reviews to catch up to, so Febreze Travel Size Spray is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$119K/yr139K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
61%top-5 click share · 13 brands · 84 sellers

Flapen Score

Febreze Travel Size Spray against its category

The dotted line is the Health & Household average. Past it, Febreze Travel Size Spray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Febreze Travel Size Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Febreze Travel Size Spray 139K times last year and spent an estimated $119K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
7.5%
Market size, estimated
$119Ka year
Peak month
August3.9× the quietest month
Top search term
travel febreze16K searches a year

02 · Price

A sale here is worth $11.37.

Listings sell for $11.37 on average, from $5.73 to $23.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.37 that is $6K to $9K a year per listing.

Average price
$11.37under the $15 to $100 sweet spot
Price range
$5.73–$23.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #117 within Laundry. It carries 7,465 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
15.8%
Average rank
#117in Laundry
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
7,465per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Febreze Travel Size Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

84

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

  • Brand 135%
  • Brand 224%
  • Brand 313%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 12%)

Demand

Febreze Travel Size Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.9×

Search terms

Top Febreze Travel Size Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel febreze16K/yr
  • febreze travel size12K/yr
  • travel size febreze15K/yr
  • febreze travel size spray18K/yr
  • travel fabric refresher spray8K/yr
  • mini febreze spray travel7K/yr
  • travel febreze spray3K/yr
  • clothes refresher spray travel7K/yr
  • febreze fabric spray travel size6K/yr
  • travel size fabric refresher spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Febreze Travel Size Spray

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.4%of orders come back
“The smell was a strange thing”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Febreze Travel Size Spray questions

Answered from the same tracked data.