Is febreze air purifier filter replacement profitable to sell on Amazon United States?

The niche generates $44K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (45/100).

How competitive is the febreze air purifier filter replacement niche?

12 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in febreze air purifier filter replacement?

Top complaints mined from reviews: Value For Money, Filtration, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for febreze air purifier filter replacement peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the febreze air purifier filter replacement niche?

Listings span $9.82–$29.35; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 1,078 reviews — the moat a new listing must climb.

febreze air purifier filter replacement

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$20.67

avg listing price — sweet spot $15–$100

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.82–$29.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,077.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 22K searches

According to Flapen's Amazon United States niche tracking, febreze air purifier filter replacement is a $44K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

febreze air purifier filter replacement market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 9.5%
Avg BSR: #1,312
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.7%
Avg brand age: 61 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

Febreze26%
isinlive18%
GoKBNY14%
VCLENA10%
MXZONE10%
iSingo8%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top febreze air purifier filter replacement search terms

febreze air purifier filter5K/yr +74.8%9.0% conv.
febreze air filter4K/yr +77.0%2.5% conv.
febreze air purifier filter replacement8K/yr -50.8%11.2% conv.
febreze air filter replacement3K/yr -0.7%9.7% conv.
febreze filters air purifier replacement2K/yr -2.8%13.4% conv.

All search terms

Top febreze air purifier filter replacement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Febreze Linen & Sky Air Purifier Scent Refill Cartridge 2-Pack White 2 Count

Febreze$14.344.4★4,892 rev

4 Pack for Febreze Air purifier Filter Replacement Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and Fit for Honeywell HEPAClean U Filter HRF201B Models HHT270 HHT290

isinlive$28.214.8★2,305 rev

VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier

VCLENA$17.014.8★1,143 rev

MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier

MXZONE$17.704.8★729 rev

GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers

GoKBNY$23.014.7★516 rev

Newest

by launch date

4 PACK U Filter Replacement Compatible with Honeywell HHT270 HHT290 and Compatible with Febreze FRF102B True HEPA High-Efficiency Activated Carbon Filter for Home Large Room

HKNECE$21.9638 rev

7mo ago

Air Purifier Filters for Honeywell HRF201B HHT270 FHT170 FHT180 FHT190 HHT270W HHT290 and Febreze FRF102B FHT190W HEPAClean Series Air Purifier - Type U HEPA Filter - 2Pack

Sgizoku$16.0431 rev

12mo ago

4 Pack Febreze Filter Replacement for FRF102B - Compatible with Honeywell U Filter HRF201B - Fits Honeywell Tabletop & Tower HHT270 HHT290 Series

Bedavol$23.33222 rev

2y ago

4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon

DAODEFUL$14.7649 rev

3y ago

GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers

GoKBNY$23.01516 rev

3y ago

What buyers say about febreze air purifier filter replacement

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration25%

“Good filter”

Size-Overall17%

“Fit perfect”

Value For Money16%

“Great value”

Quality-Overall8%

“Affordable filters better than the original”

Air Purification8%

“Clean air”

Smell5%

“the air smells clean”

Assembly/Installation5%

“They install just the same”

Advertised Vs Actual Product5%

“Performed as advertised”

Efficiency3%

“works very well”

Breathability2%

“Fresh Air Again - I can Breath Easy”

What buyers complain about

Value For Money29%

“also costly”

Filtration5%

“Unfortunately, buying replacement filters has been a huge pain- both financially and physically”

Advertised Vs Actual Product4%

“I almost didn't buy them because the ad copy does not make _perfectly_ clear that this is the case”

Allergies4%

“I have chronic year around indoor :outdoor allergies”

Smell3%

“which I have had some in the past that didn't smell great at first”

Noise Level3%

“Also my air machine was making a loud noise with the old filter”

Top return reasons

Size-Overall44%

Refills-Overall14%

Smell11%

Compatibility-Overall10%

Filtration8%

Advertised Vs Actual Product5%

Air Purification3%

Value For Money2%

Functionality-Overall2%

Product Condition1%

Common questions

Is febreze air purifier filter replacement profitable to sell on Amazon United States?: The niche generates $44K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (45/100).
How competitive is the febreze air purifier filter replacement niche?: 12 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in febreze air purifier filter replacement?: Top complaints mined from reviews: Value For Money, Filtration, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for febreze air purifier filter replacement peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the febreze air purifier filter replacement niche?: Listings span $9.82–$29.35; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 1,078 reviews — the moat a new listing must climb.