febreze air purifier
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$14.34–$29.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.72avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,369.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 40K searches
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, febreze air purifier is a $62K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
febreze air purifier market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #1,093
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 18.2%
- Avg brand age
- 40 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
6%
- Febreze44%
- isinlive15%
- GoKBNY11%
- iSingo9%
- MXZONE8%
- VCLENA7%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top febreze air purifier search terms
- febreze air purifier15K/yr
- febreze air purifier filter5K/yr
- febreze air filter4K/yr
- febreze air purifier scent refills5K/yr
- febreze air purifier filter replacement8K/yr
- febreze air filter replacement3K/yr
Top febreze air purifier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Linen & Sky Air Purifier Scent Refill Cartridge 2-Pack White 2 Count
Febreze$14.344.4★4,892 rev
4 Pack for Febreze Air purifier Filter Replacement Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and Fit for Honeywell HEPAClean U Filter HRF201B Models HHT270 HHT290
isinlive$28.214.8★2,305 rev
2 Pack FRF102B Replacement Filter for Febreze Air purifier Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and fit for Honeywell HEPAClean U Filter HRF201B Part #HHT270W & HHT290
iSingo$18.724.8★1,951 rev
GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$23.014.7★516 rev
MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier
MXZONE$17.704.8★729 rev
Newest
by launch date
4 Pack Febreze Filter Replacement for FRF102B - Compatible with Honeywell U Filter HRF201B - Fits Honeywell Tabletop & Tower HHT270 HHT290 Series
Bedavol$23.33222 rev
4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon
DAODEFUL$14.7649 rev
GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$23.01516 rev
GoKBNY 6-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$29.35516 rev
MXZONE True HEPA Filter Replacement Compatible with Febreze FRF102B and Honeywell Filter U HHT270 HHT290 Series Air Purifier
MXZONE$17.70729 rev
Trending
90-day click momentum
VCLENA Filter Replacement for Febreze FRF102B & Honeywell U Purifier
VCLENA$17.014.8★
GoKBNY 6-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$29.354.7★
4 Pack FHT150W Replacement Filter For Febreze OdorGrab Air Cleaner Purifier H13 True Filter with High-efficiency Activated Carbon
DAODEFUL$14.764.6★
GoKBNY 4-Pack FRF102B Replacement Filter Compatible with Febreze FRF102B/FHT170/FHT180/FHT190 Purifiers and Honey-well Clean U Filter HRF201B/HHT270/HHT290 Purifiers
GoKBNY$23.014.7★
2 Pack FRF102B Replacement Filter for Febreze Air purifier Dual Action HEPA-Type FRF102B Models FHT170 FHT180 FHT190 and fit for Honeywell HEPAClean U Filter HRF201B Part #HHT270W & HHT290
iSingo$18.724.8★
What buyers say about febreze air purifier
What buyers praise and complain about, mined from review topics.What buyers love
“Good filter”
“Fit perfect”
“great value”
“Great product”
“Easy to keep our clean air”
“the air smells clean”
“Performed as advertised”
“Easy install, fast delivery, will buy again”
“appear to be made of quality materials”
“easy to pop right in”
What buyers complain about
“also costly”
“I almost didn't buy them because the ad copy does not make _perfectly_ clear that this is the case”
Top return reasons
Common questions
- Is febreze air purifier profitable to sell on Amazon United States?
- The niche generates $62K/yr across 9 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the febreze air purifier niche?
- 8 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in febreze air purifier?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for febreze air purifier peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the febreze air purifier niche?
- Listings span $14.34–$29.35; the average listing price is $20.72 (sweet spot $15–$100). The average incumbent carries 1,369 reviews — the moat a new listing must climb.