Febreze Air Purifier

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

7.5%

Market size, estimated

$62Ka year

Peak month

July1.5× the quietest month

Top search term

febreze air purifier15K searches a year

Listings sell for $20.72 on average, from $14.34 to $29.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $20.72 that is $5K to $10K a year per listing.

Average price

$20.72inside the $15 to $100 sweet spot

Price range

$14.34–$29.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #1,093 within Air Fresheners. It carries 1,369 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

18.2%

Average rank

#1,093in Air Fresheners

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,369per listing

Listings tracked

9

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months