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Feather Duster

Pass

Feather Duster scores 65 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -6.6% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$1.1M/yr773K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
45%top-5 click share · 25 brands · 100 sellers

Flapen Score

Feather Duster against its category

The dotted line is the Health & Household average. Past it, Feather Duster is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Duster market on Amazon at a glance

Shoppers on Amazon United States searched for Feather Duster 773K times last year and spent an estimated $1.1M. The top 5 brands take 51% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 773K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
773K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
12.9%
Market size, estimated
$1.1Ma year
Peak month
October1.3× the quietest month
Top search term
feather duster518K searches a year

02 · Price

A sale here is worth $11.30.

Listings sell for $11.30 on average, from $6.21 to $20.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $11.30 that is $34K to $45K a year per listing.

Average price
$11.30under the $15 to $100 sweet spot
Price range
$6.21–$20.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$34K–$45K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #114 within Dusting. It carries 4,032 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#114in Dusting
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,032per listing
Listings tracked
31

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Feather Duster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

100

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

45%

Top 20: 88%

Open market

44%

  • Brand 116%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Feather Duster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Feather Duster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather duster518K/yr
  • feather dusters for cleaning91K/yr
  • feather dusters46K/yr
  • ostrich feather duster37K/yr
  • feather duster extendable17K/yr
  • small feather duster7K/yr
  • mini feather duster6K/yr
  • duster feather5K/yr
  • feather duster long handle5K/yr
  • ostrich feather dusters for cleaning5K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Duster

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Feather Duster questions

Answered from the same tracked data.