Skip to content

Fatty 15

Pass

Fatty 15 scores 67 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +111.8% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$2.1M/yr744K searches / yr
90-day growth
+111.8%search demand this quarter
Competition
86%top-5 click share · 7 brands · 10 sellers

Flapen Score

Fatty 15 against its category

The dotted line is the Health & Household average. Past it, Fatty 15 is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fatty 15 market on Amazon at a glance

Shoppers on Amazon United States searched for Fatty 15 744K times last year and spent an estimated $2.1M. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +111.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
744K
Growth, 90 days vs prior 90
+111.8%
Conversion, latest week
4.9%
Market size, estimated
$2.1Ma year
Peak month
June2.9× the quietest month
Top search term
fatty 15266K searches a year

02 · Price

A sale here is worth $57.22.

Listings sell for $57.22 on average, from $24.46 to $140.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $57.22 that is $229K to $286K a year per listing.

Average price
$57.22inside the $15 to $100 sweet spot
Price range
$24.46–$140.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$229K–$286K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Essential Fatty Acids. It carries 170 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#216in Essential Fatty Acids
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
170per listing
Listings tracked
8

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
61 months

Products

Top Fatty 15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

5%

  • Brand 162%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 5%)

Demand

Fatty 15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Fatty 15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fatty 15266K/yr
  • fatty 15 supplement173K/yr
  • fatty1554K/yr
  • pentadecanoic acid50K/yr
  • c15 fatty acid supplement44K/yr
  • fatty 15 supplement capsules19K/yr
  • c1528K/yr
  • pentadecanoic acid supplement23K/yr
  • fatty15 supplement16K/yr
  • fatty-155K/yr

Reviews and returns

What reviews say buyers love and hate about Fatty 15

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Waste of money”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fatty 15 questions

Answered from the same tracked data.