fathers day wrapping paper
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good535.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 144K searches
Price range
Bad$4.11–$13.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fathers day wrapping paper is a $58K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fathers day wrapping paper market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $87K–$109K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #730
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 14.5%
- Avg brand age
- 22 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
33
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
30%
Top 20: 70%
Open market
46%
- RUSPEPA17%
- LeZakaa12%
- WAPLIGHAL7%
- WRAPAHOLIC7%
- SaringSwoon6%
- GIOLNIAY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 361.9×
Top fathers day wrapping paper search terms
- fathers day wrapping paper88K/yr
- fathers day wrapping paper roll13K/yr
- fathers day gift wrap12K/yr
- fathers day gift wrapping paper10K/yr
- happy fathers day wrapping paper6K/yr
- wrapping paper fathers day5K/yr
- dad wrapping paper7K/yr
- father day wrapping paper4K/yr
Top fathers day wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Vintage Newspaper Fathers Day Wrapping Paper Roll Mini Roll Rustic Retro Best Dad Ever Design Kraft Gift Wrap for Dad Grandpa Husband Fathers Day 17 Inches x 16.4 Feet
RUSPEPA$9.944.8★103 rev
RUSPEPA Fathers Day Reversible Wrapping Paper Roll Mini Roll Fun Dad Icons & Blue Stripe Double-Sided Gift Wrap for Men Dad Husband Grandpa Birthday Fathers Day Party 17 Inches x 16.4 Feet
RUSPEPA$10.094.6★97 rev
LeZakaa Happy Fathers Day Wrapping Paper Roll Blue Gift Wrap with Stars for Dad Birthday Gifts Fathers Day Present Wrapping for Grandfather Dad Men Mini Roll 17 in x 16.4 Ft
LeZakaa$9.274.6★37 rev
LeZakaa Fathers Day Wrapping Paper Roll Reversible Blue Stripe & Happy Fathers Day Design Gift Wrap for Dad Husband Grandpa Mini Roll 17 In x 16.4 Ft
LeZakaa$7.384.6★37 rev
WAPLIGHAL Funny Fathers Day Wrapping Paper for Men Humorous Navy Blue Gift Wrap for Dad Grandpa Fathers Day Birthday Gifts 4 Sheets 28 x 40
WAPLIGHAL$8.145.0★11 rev
Newest
by launch date
Dtiafu Kraft Fathers Day Wrapping Paper Roll - Vintage Newspaper Best Dad Ever Words Design Gift Wrap Sheets for Grandpa Mens Birthday Fathers Day Celebrationd - Total 28.5 sq.ft
Dtiafu$7.09541 rev
Vnaaem Kraft Fathers Day Wrapping Paper Roll for Dad Men Gradpa - Vintge Gift Wrap with No.1 Tie Mustache Design for Fathers Day Party Supplies Ceremony Celebration(Total 28.5sq.ft)
Vnaaem$7.8246 rev
Vnaaem Reversible Fathers Day Wrapping Paper Roll for Dad Men Gradpa - Blue Gift Wrap with Tie Hat Plaid Design for Holiday Supplies(Total 28.5sq.ft)
Vnaaem$8.5310 rev
WAPLIGHAL Funny Fathers Day Wrapping Paper for Men Humorous Navy Blue Gift Wrap for Dad Grandpa Fathers Day Birthday Gifts 4 Sheets 28 x 40
WAPLIGHAL$8.1411 rev
WAPLIGHAL Fathers Day Wrapping Paper for Men I Love You Daddy Heart Gift Wrap for Dad Fathers Day Birthday Gifts 4 Sheets 28 x 40
WAPLIGHAL$8.0811 rev
Trending
90-day click momentumWAPLIGHAL Funny Fathers Day Wrapping Paper for Men Humorous Navy Blue Gift Wrap for Dad Grandpa Fathers Day Birthday Gifts 4 Sheets 28 x 40
WAPLIGHAL$8.145.0★
Vnaaem Kraft Fathers Day Wrapping Paper Roll for Dad Men Gradpa - Vintge Gift Wrap with No.1 Tie Mustache Design for Fathers Day Party Supplies Ceremony Celebration(Total 28.5sq.ft)
Vnaaem$7.824.5★
LeZakaa Happy Fathers Day Wrapping Paper Roll Blue Gift Wrap with Stars for Dad Birthday Gifts Fathers Day Present Wrapping for Grandfather Dad Men Mini Roll 17 in x 16.4 Ft
LeZakaa$9.274.6★
RUSPEPA Fathers Day Reversible Wrapping Paper Roll Mini Roll Fun Dad Icons & Blue Stripe Double-Sided Gift Wrap for Men Dad Husband Grandpa Birthday Fathers Day Party 17 Inches x 16.4 Feet
RUSPEPA$10.094.6★
WAPLIGHAL Fathers Day Wrapping Paper for Men I Love You Daddy Heart Gift Wrap for Dad Fathers Day Birthday Gifts 4 Sheets 28 x 40
WAPLIGHAL$8.085.0★
What buyers say about fathers day wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Thick and easy to cut”
“Nice gift bag”
“Great deal”
“Colors are vibrant”
“Great funny card that actually gets a laugh”
“Nice sturdy bag”
“it held up wonderfully”
“Perfect size for boxes of golf balls”
“Cute Vintage Design”
What buyers complain about
“Thick”
“Kind of awkward size”
“conventional paper did not stick”
“cheap once you actually look at the words”
“A little expensive”
“flimsy”
“The card stock is heavy”
“However, tape doesn't stick very well to the matte texture, so while it can be used to wrap a box or book, it's not very good for soft presents”
“is hard to work with”
Top return reasons
Common questions
- Is fathers day wrapping paper profitable to sell on Amazon United States?
- The niche generates $58K/yr across 51 tracked products. 8 of 29 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (60/100).
- How competitive is the fathers day wrapping paper niche?
- 30 brands and 33 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in fathers day wrapping paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Adhesion/Stickiness. The return rate is 1.5%.
- When does demand for fathers day wrapping paper peak?
- Demand peaks in Jun; the busiest month runs 361.9× the quietest.
- What does it cost to enter the fathers day wrapping paper niche?
- Listings span $4.11–$13.84; the average listing price is $8.73 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.