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Farm Haven Magnesium Glycinate Malate

Fail

The top 5 brands take 98% of clicks, so Farm Haven Magnesium Glycinate Malate is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$180K/yr58K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
92%top-5 click share · 6 brands · 14 sellers

Flapen Score

Farm Haven Magnesium Glycinate Malate against its category

The dotted line is the Health & Household average. Past it, Farm Haven Magnesium Glycinate Malate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farm Haven Magnesium Glycinate Malate market on Amazon at a glance

Shoppers on Amazon United States searched for Farm Haven Magnesium Glycinate Malate 58K times last year and spent an estimated $180K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
12.8%
Market size, estimated
$180Ka year
Peak month
January2.3× the quietest month
Top search term
magnesium glycinate and malate22K searches a year

02 · Price

A sale here is worth $24.17.

Listings sell for $24.17 on average, from $14.34 to $32.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $24.17 that is $18K to $24K a year per listing.

Average price
$24.17inside the $15 to $100 sweet spot
Price range
$14.34–$32.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Magnesium. It carries 5,234 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#252in Magnesium
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
5,234per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Farm Haven Magnesium Glycinate Malate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 232%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Farm Haven Magnesium Glycinate Malate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Farm Haven Magnesium Glycinate Malate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium glycinate and malate22K/yr
  • vital nutrients magnesium glycinate/malate6K/yr
  • vital magnesium glycinate malate8K/yr
  • magnesium glycinate + malate3K/yr
  • farm haven magnesium glycinate malate4K/yr
  • farmhaven magnesium glycinate & malate complex with vitamin d4K/yr
  • vital nutrients magnesium8K/yr
  • magnesium glycinate/malate3K/yr

Reviews and returns

What reviews say buyers love and hate about Farm Haven Magnesium Glycinate Malate

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sleep Quality”
8%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“didnt help why my sleep at all”
A buyer, on “Sleep Quality”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Farm Haven Magnesium Glycinate Malate questions

Answered from the same tracked data.