Is farm haven magnesium glycinate malate profitable to sell on Amazon United States?

The niche generates $180K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (41/100).

How competitive is the farm haven magnesium glycinate malate niche?

6 brands and 14 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in farm haven magnesium glycinate malate?

Top complaints mined from reviews: Sleep Quality, Magnesium, Dosage. The return rate is 0.0%.

When does demand for farm haven magnesium glycinate malate peak?

Demand peaks in Jan; the busiest month runs 2.3× the quietest.

What does it cost to enter the farm haven magnesium glycinate malate niche?

Listings span $14.34–$32.91; the average listing price is $24.17 (sweet spot $15–$100). The average incumbent carries 5,234 reviews — the moat a new listing must climb.

farm haven magnesium glycinate malate

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.17

avg listing price — sweet spot $15–$100

Price range

Great$14.34–$32.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$180K

$180K/yr · 58K searches

Review moat

Bad5,233.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, farm haven magnesium glycinate malate is a $180K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

farm haven magnesium glycinate malate market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $145K–$193K; units × avg price
Conversion rate: 12.8%
Avg BSR: #252
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Vital Nutrients49%
FarmHaven32%
Nutricost10%
Micro Ingredients3%
BioEmblem3%
Sports Research2%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -15.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.3×

Open Trend

Top farm haven magnesium glycinate malate search terms

magnesium glycinate and malate22K/yr -15.4%5.4% conv.
vital nutrients magnesium glycinate/malate6K/yr +43.8%10.0% conv.
vital magnesium glycinate malate8K/yr -8.5%16.0% conv.
magnesium glycinate + malate3K/yr +10.8%9.8% conv.
farm haven magnesium glycinate malate4K/yr -35.6%17.8% conv.
farmhaven magnesium glycinate & malate complex with vitamin d4K/yr -32.4%16.9% conv.
vital nutrients magnesium8K/yr -59.2%9.2% conv.
magnesium glycinate/malate3K/yr -9.7%2.9% conv.

All search terms

Top farm haven magnesium glycinate malate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vital Nutrients Magnesium Glycinate + Malate - 120mg Vegan Magnesium Supplement for Women and Men - Muscle Heart Bone Support* - Promotes Relaxation - Gluten Dairy and Soy Free - 100 Capsules

Vital Nutrients$24.464.7★1,665 rev

FarmHaven Magnesium Complex Magnesium Glycinate & Malate w/Vitamin D3 100% Chelated for Max Absorption Vegetarian Bone Health Nerves Muscles 120 Capsules 60 Days

FarmHaven$23.374.7★5,143 rev

Nutricost Magnesium Glycinate + Malate (250mg) 120 Caps High Absorption

Nutricost$14.344.9★68 rev

Vital Nutrients Triple Magnesium Complex Supplement | Vegan Magnesium Glycinate Malate & Oxide 250mg | Easily Absorbed Magnesium Supplement for Stress Muscle Heart Bone Support | 90 Capsules

Vital Nutrients$25.274.7★1,640 rev

FarmHaven Magnesium Glycinate & Malate Complex w/Vitamin D3 100% Chelated for Max Absorption- Bone Health Nerves Muscles 240 Capsules 120 Days

FarmHaven$32.914.7★119 rev

Newest

by launch date

Sports Research Triple Magnesium Complex 300mg 120 Veggie Capules

Sports Research$23.24148 rev

5mo ago

Nutricost Magnesium Glycinate + Malate (250mg) 120 Caps High Absorption

Nutricost$14.3468 rev

8mo ago

Micro Ingredients Pure Magnesium Complex 300 Capsules | Triple Magnesium Glycinate Malate Taurate with Vitamin C | 100% Chelated | Supports Muscles Nerves & Energy | Only Active Ingredients

Micro Ingredients$23.71902 rev

1y ago

FarmHaven Magnesium Glycinate & Malate Complex w/Vitamin D3 100% Chelated for Max Absorption- Bone Health Nerves Muscles 240 Capsules 120 Days

FarmHaven$32.91119 rev

3y ago

FarmHaven Magnesium Complex Magnesium Glycinate & Malate w/Vitamin D3 100% Chelated for Max Absorption Vegetarian Bone Health Nerves Muscles 120 Capsules 60 Days

FarmHaven$23.375,143 rev

6y ago

What buyers say about farm haven magnesium glycinate malate

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality17%

“Better sleep”

Magnesium17%

“My favorite magnesium complex”

Quality-Overall12%

“Excellent product”

Vitamin7%

“Quality vitamins”

Efficiency4%

“Works well”

Muscle Pain Relief3%

“helps with muscle pain”

Advertised Vs Actual Product3%

“As described”

Value For Money3%

“Great price”

Ease Of Chewing/Swallowing3%

“Easy on the stomach”

Ease Of Use3%

“Simple and easy”

What buyers complain about

Sleep Quality8%

“didnt help why my sleep at all”

Magnesium7%

“I didnt know that vitamin D supplementation may not be effective if magnesium levels are also low”

Dosage6%

“Too many capsules per dose”

Functionality-Overall5%

“Didnt work for me”

Acid Regulator/Stomach Ache Relief5%

“Stomach ache”

Value For Money4%

“If it was cheaper Ill buy more”

Muscle Pain Relief4%

“the worst leg cramps so if youre considering just try it”

Side Effects4%

“Groggy all day”

Quality-Overall3%

“Poor quality control”

Allergies3%

“Allergic Reaction”

Top return reasons

Magnesium25%

Ingredients-Overall25%

Dosage25%

Functionality-Overall25%

Common questions

Is farm haven magnesium glycinate malate profitable to sell on Amazon United States?: The niche generates $180K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (41/100).
How competitive is the farm haven magnesium glycinate malate niche?: 6 brands and 14 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in farm haven magnesium glycinate malate?: Top complaints mined from reviews: Sleep Quality, Magnesium, Dosage. The return rate is 0.0%.
When does demand for farm haven magnesium glycinate malate peak?: Demand peaks in Jan; the busiest month runs 2.3× the quietest.
What does it cost to enter the farm haven magnesium glycinate malate niche?: Listings span $14.34–$32.91; the average listing price is $24.17 (sweet spot $15–$100). The average incumbent carries 5,234 reviews — the moat a new listing must climb.