Fancy Napkins

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

7.3%

Market size, estimated

$249Ka year

Top search term

servilletas de papel elegantes20K searches a year

Listings sell for $13.87 on average, from $2.73 to $32.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.87 that is $7K to $10K a year per listing.

Average price

$13.87under the $15 to $100 sweet spot

Price range

$2.73–$32.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #108 within Disposable Napkins. It carries 5,567 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

90%

Out of stock, average day

2.0%

Average rank

#108in Disposable Napkins

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

5,567per listing

Listings tracked

31

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months