fall scents
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good$3.09–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,585.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 211K searches
According to Flapen's Amazon United States niche tracking, fall scents is a $49K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
fall scents market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $100K–$125K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 32%
- Out of stock
- 13.5%
- Avg brand age
- 52 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
129
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
36%
Top 20: 82%
Open market
6%
- Febreze58%
- Generic16%
- Glade7%
- Air Wick6%
- Mrs. MEYER'S4%
- Tree Hut3%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 228.5×
Top fall scents search terms
- fall scents61K/yr
- febreze sea salt caramel and maple12K/yr
- fall scent17K/yr
- pumpkin roll febreze9K/yr
- febreze sea salt caramel maple air freshener spray4K/yr
- febreze pumpkin roll13K/yr
- pumpkin febreze6K/yr
- febreze pumpkin9K/yr
- fall air freshener24K/yr
- fall scented5K/yr
Top fall scents products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill
Febreze$16.014.6★4,336 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Pumpkin Roll Scent 0.87oz Refills 2 Count
Febreze$10.054.6★988 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Cuddle Weather Scent 8.8oz 1 Count
Febreze$3.094.4★1,379 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count
Febreze$5.884.8★1,735 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Sea Salt Caramel & Maple 2 Refill
Febreze$21.394.4★4 rev
Newest
by launch date
FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)
Generic$18.984 rev
FE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)
Generic$27.973 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct
Febreze$6.33746 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill
Febreze$16.014,336 rev
Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$7.0415,246 rev
Trending
90-day click momentumFE.BRE.ZE AIR FRESHENER MIST Pumpkin Roll Scent 3 Bottles 8.8 0z ( pack 3)
Generic$27.975.0★
FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)
Generic$18.984.7★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Sea Salt Caramel & Maple 2 Refill
Febreze$21.394.4★
Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz
Tree Hut$7.044.6★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct
Febreze$6.334.6★
What buyers say about fall scents
What buyers praise and complain about, mined from review topics.What buyers love
“Smells delish”
“Great deal”
“Great house product”
“Easy to spray bottle”
“Fresh smell”
“durable”
“Works as advertised”
“Easy & convenient”
“They fit properly in the Wick device and functioned well”
“Works very well”
What buyers complain about
“Awful smell”
“Dont last”
“Not strong at all”
“It leaks out”
“Price could be lower”
“cheaply made”
“Can't use it”
“Did not work for me”
“Didnt fit right”
“These flavors Stunk”
Top return reasons
Common questions
- Is fall scents profitable to sell on Amazon United States?
- The niche generates $49K/yr across 44 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the fall scents niche?
- 12 brands and 129 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fall scents?
- Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.3%.
- When does demand for fall scents peak?
- Demand peaks in Sep–Oct; the busiest month runs 228.5× the quietest.
- What does it cost to enter the fall scents niche?
- Listings span $3.09–$29.85; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 4,585 reviews — the moat a new listing must climb.