Fall Scents

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+23.4%

Conversion, latest week

1.9%

Market size, estimated

$49Ka year

Peak month

September228.5× the quietest month

Top search term

fall scents61K searches a year

Listings sell for $12.54 on average, from $3.09 to $29.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.54 that is $1K to $3K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$3.09–$29.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.3%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #293 within Air Fresheners. It carries 4,585 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

73%

Out of stock, average day

13.5%

Average rank

#293in Air Fresheners

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,585per listing

Listings tracked

44

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

52 months