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Fall Room Spray

Fail

Shoppers spend an estimated $62K a year here, so Fall Room Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$62K/yr151K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
36%top-5 click share · 13 brands · 112 sellers

Flapen Score

Fall Room Spray against its category

The dotted line is the Health & Household average. Past it, Fall Room Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Room Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Room Spray 151K times last year and spent an estimated $62K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
3.2%
Market size, estimated
$62Ka year
Peak month
December12.9× the quietest month
Top search term
febreze crisp fall breeze8K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $2.51 to $29.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.92 that is $3K to $6K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$2.51–$29.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #309 within Air Fresheners. It carries 3,515 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
68%
Out of stock, average day
3.2%
Average rank
#309in Air Fresheners
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,515per listing
Listings tracked
40

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fall Room Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

112

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 83%

Open market

7%

  • Febreze58%
  • Glade15%
  • Generic14%
  • Yankee Candle3%
  • Abbey & Sullivan2%
  • Bath & Body Works2%
  • Open — no brand owns it (7 brands, 7%)

Demand

Fall Room Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Fall Room Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • febreze crisp fall breeze8K/yr
  • pumpkin roll febreze9K/yr
  • fall room spray21K/yr
  • febreze pumpkin roll13K/yr
  • pumpkin room spray8K/yr
  • febreze fall scents14K/yr
  • pumpkin febreze6K/yr
  • pumpkin spray7K/yr
  • febreze pumpkin9K/yr
  • pumpkin spice room spray7K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Room Spray

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
0.1%of orders come back
“Overpowering scent”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fall Room Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data