Is fall plug in refills profitable to sell on Amazon United States?

The niche generates $350K/yr across 30 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the fall plug in refills niche?

6 brands and 75 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in fall plug in refills?

Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.

What does it cost to enter the fall plug in refills niche?

Listings span $5.65–$31.14; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 6,587 reviews — the moat a new listing must climb.

fall plug in refills

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.71

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.65–$31.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$350K

$350K/yr · 222K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad6,586.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fall plug in refills is a $350K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

fall plug in refills market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $393K–$471K; units × avg price
Conversion rate: 10.0%
Avg BSR: #145
Page quality: 0%
Prime: 87%
Sponsored: 30%
Out of stock: 0.2%
Avg brand age: 60 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

Glade54%
Air Wick23%
Febreze17%
FIRIK2%
DERDUFT1%
LASENTEUR1%

Demand

Weekly Amazon search volume, last 39 weeks — +6.1% search growth over the last 90 days.

Open Trend

Top fall plug in refills search terms

glade pumpkin spice refills22K/yr -7.6%10.6% conv.
air wick pumpkin spice refills9K/yr -11.3%15.6% conv.
glade pumpkin12K/yr +40.6%6.8% conv.
glade plugins refills pumpkin10K/yr -0.2%12.0% conv.
glade pumpkin spice7K/yr +62.8%7.2% conv.
febreze plugins refill fall scent25K/yr +18.2%5.3% conv.
pumpkin spice glade refills8K/yr -15.8%14.4% conv.
febreze plugins refill pumpkin9K/yr +24.0%13.9% conv.
febreze plugins refill fall21K/yr +18.3%6.6% conv.
glade plugins refills fall scents8K/yr +79.6%2.3% conv.

All search terms

Top fall plug in refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count

Glade$11.784.7★4,567 rev

Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count

Glade$24.334.7★376 rev

Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly

Air Wick$9.304.7★6,711 rev

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill

Febreze$16.014.6★4,336 rev

Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Golden Pumpkin & Spice 4.69 Fl Oz 7 Count

Glade$28.184.8★731 rev

Newest

by launch date

Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz

Glade$31.147 rev

4mo ago

Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade

DERDUFT$21.0968 rev

6mo ago

Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade

LASENTEUR$19.861 rev

6mo ago

Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus

FIRIK$20.8852 rev

8mo ago

Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly

Air Wick$9.306,711 rev

9mo ago

What buyers say about fall plug in refills

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Great fragrance”

Value For Money6%

“Great value”

Quality-Overall3%

“Pure pumpkin goodness”

Durability2%

“they last a good time”

Ease Of Use2%

“Easy & convenient”

Advertised Vs Actual Product1%

“Does Its Job”

Strength1%

“it's strong”

Freshness1%

“Very fresh and calming”

Warmth1%

“Cozy home”

Sweetness1%

“Sweet Apple”

What buyers complain about

Smell45%

“weak smell”

Leak-Proof11%

“Leaking when they arrived”

Durability8%

“Stopped working after a couple months”

Value For Money6%

“Very expensive for me”

Size-Overall2%

“they are getting smaller”

Strength2%

“Not very strong”

Advertised Vs Actual Product2%

“Not as pictured”

Functionality-Overall2%

“Did not work for me”

Compatibility-Overall1%

“I am thinking I purchased this item buy mistake did not fit my plugin no fault of the sellers”

Dilute/Watery1%

“the amount of liquid has gone down which is very sad”

Top return reasons

Smell54%

Size-Overall13%

Leak-Proof10%

Advertised Vs Actual Product8%

Compatibility-Overall5%

Value For Money3%

Functionality-Overall1%

Dispensing Mechanism1%

Shape/Style1%

Product Condition0%

Common questions

Is fall plug in refills profitable to sell on Amazon United States?: The niche generates $350K/yr across 30 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the fall plug in refills niche?: 6 brands and 75 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in fall plug in refills?: Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
What does it cost to enter the fall plug in refills niche?: Listings span $5.65–$31.14; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 6,587 reviews — the moat a new listing must climb.