Fall Plug in Refills

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $350K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

10.0%

Market size, estimated

$350Ka year

Top search term

glade pumpkin spice refills22K searches a year

Listings sell for $15.71 on average, from $5.65 to $31.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $15.71 that is $12K to $16K a year per listing.

Average price

$15.71inside the $15 to $100 sweet spot

Price range

$5.65–$31.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

0.4%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #145 within Air Fresheners. It carries 6,587 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

87%

Out of stock, average day

0.2%

Average rank

#145in Air Fresheners

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,587per listing

Listings tracked

30

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

60 months