Is fall paper plates profitable to sell on Amazon United States?

The niche generates $90K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the fall paper plates niche?

13 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in fall paper plates?

Top complaints mined from reviews: Thickness, Strength, Quality-Overall. The return rate is 1.9%.

When does demand for fall paper plates peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 220.0× the quietest.

What does it cost to enter the fall paper plates niche?

Listings span $4.98–$23.08; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.

fall paper plates

Worth a look

Shows demand growing +105.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+105.7%

90-day search growth — must beat 0% to launch

Review moat

Great135.42

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great$15.66

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.98–$23.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$90K

$90K/yr · 274K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, fall paper plates is a $90K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fall paper plates market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $196K–$235K; units × avg price
Conversion rate: 2.1%
Avg BSR: #3,840
Page quality: 0%
Prime: 95%
Sponsored: 58%
Out of stock: 24.2%
Avg brand age: 27 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

22%

Glad37%
Confettiville11%
EYOBZOOQ10%
Tiangrid7%
Generic7%
LYFREE6%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +105.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 220.0×

Open Trend

Top fall paper plates search terms

fall paper plates127K/yr +138.2%1.1% conv.
thanksgiving dessert plates disposable21K/yr +264.6%0.0% conv.
dessert plates thanksgiving7K/yr >1,000%0.0% conv.
thanksgiving appetizer plates17K/yr +189.8%0.0% conv.
autumn paper plates9K/yr +169.6%1.2% conv.
fall themed paper plates8K/yr +42.7%0.9% conv.
fall themed plates4K/yr +307.4%0.0% conv.
paper plates fall8K/yr -34.9%2.0% conv.
heavy duty fall paper plates4K/yr +120.9%0.0% conv.
thanksgiving dessert paper plates29K/yr -39.0%0.0% conv.

All search terms

Top fall paper plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glad Disposable Paper Plates Happy Fall Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Fall Parties and Everyday Meals Multicolor 10 Inch 50 Count

Glad$11.934.3★38 rev

Confettiville Thanksgiving Paper Plates 50-Count Fall-Themed Decorative Disposable Serving Plates Cream Gold Foil Scalloped Edge 9 Inches

Confettiville$14.334.4★129 rev

Glad Square Disposable Paper Plates Falling Foliage Autumn Leaf Pattern - Soak Proof Microwave Safe Cut-Resistant Seasonal Dinner Plates for Fall and Thanksgiving 8.5 Inch 75 Count

Glad$10.914.6★347 rev

White Pumpkin Paper Plates and Napkins Serve 50 Boho Oval Fall Plates 10 x 12 with 6.5 Napkins Floral Autumn Tableware Fall Party Decorations for Birthday Baby Shower Bridal Shower Thanksgiving

EYOBZOOQ$18.894.3★22 rev

Glad Square Disposable Paper Plates Falling Foliage Autumn Leaf Pattern - Soak Proof Microwave Safe Cut-Resistant Seasonal Dinner Plates for Fall and Thanksgiving 10 Inch 20 Count

Glad$4.984.6★347 rev

Newest

by launch date

Fall Plates and Napkins Decorations 144 Pcs Autumn Pumpkin Party Tableware include Fall Paper Plates Pumpkins Maple Leaf Napkins for Fall Theme Party Thanksgiving Harvest Birthday Party Supplies

Meuqeaju$17.155 rev

1mo ago

ZTDIXF 60PCS Thanksgiving Paper Plates 9 Inch Disposable Fall Plates with Pumpkin & Floral Design Sturdy Autumn Dinnerware for Thanksgiving Party Harvest Festival Holiday Meals

ZTDIXF$14.2063 rev

9mo ago

Glad Disposable Paper Plates Happy Fall Design - Soak Proof Cut-Resistant and Microwavable for All Foods Great for Fall Parties and Everyday Meals Multicolor 10 Inch 50 Count

Glad$11.9338 rev

10mo ago

Glad Round Disposable Paper Bowls Happy Fall Design - Heavy Duty Soak-Proof Cut-Resistant Microwavable Paper Bowls for All Foods Daily Use and Fall Occasions 16 oz 50 Count

Glad$9.7813 rev

10mo ago

Fall Pumpkin Paper Plates and Napkins Serve 50 Gingham Oval Thanksgiving Plates 10 x 12 with 6.5 Napkins Orange Autumn Tableware Fall Party Decorations for Harvest Baby Shower Birthday Wedding

EYOBZOOQ$18.0114 rev

11mo ago

What buyers say about fall paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Strength36%

“Ptetty and strong”

Baking21%

“perfect for dessert”

Durability14%

“They are durable as well”

Quality-Overall14%

“Excellent quality - loved scalloped edges”

Thickness7%

“Looks like photo, fairly thick”

What buyers complain about

Thickness50%

“quite thin, had to double up”

Strength21%

“Not Sturdy”

Quality-Overall8%

“So sadly CHEAP”

Ease Of Use8%

“Couldnt use for dinner”

Top return reasons

Size-Overall48%

Strength13%

Advertised Vs Actual Product11%

Color11%

Thickness4%

Quality-Overall4%

Taste-Overall4%

Thin4%

Common questions

Is fall paper plates profitable to sell on Amazon United States?: The niche generates $90K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the fall paper plates niche?: 13 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in fall paper plates?: Top complaints mined from reviews: Thickness, Strength, Quality-Overall. The return rate is 1.9%.
When does demand for fall paper plates peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 220.0× the quietest.
What does it cost to enter the fall paper plates niche?: Listings span $4.98–$23.08; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.