Fall Essential Oils

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

+12.5%

Conversion, latest week

2.2%

Market size, estimated

$110Ka year

Peak month

September16.2× the quietest month

Top search term

fall essential oils137K searches a year

Listings sell for $13.74 on average, from $7.43 to $35.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.74 that is $7K to $10K a year per listing.

Average price

$13.74under the $15 to $100 sweet spot

Price range

$7.43–$35.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #491 within Aromatherapy. It carries 2,278 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

19.0%

Average rank

#491in Aromatherapy

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,278per listing

Listings tracked

26

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months