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Fake Cigarettes

Maybe

The products selling today average only 4.0★. But demand is soft, at -13.6% this quarter, so Fake Cigarettes is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$538K/yr658K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
75%top-5 click share · 11 brands · 30 sellers

Flapen Score

Fake Cigarettes against its category

The dotted line is the Health & Household average. Past it, Fake Cigarettes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Cigarettes market on Amazon at a glance

Shoppers on Amazon United States searched for Fake Cigarettes 658K times last year and spent an estimated $538K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $538K a year.

Searches, last 12 months
658K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
5.9%
Market size, estimated
$538Ka year
Peak month
October2.4× the quietest month
Top search term
fake cigarettes328K searches a year

02 · Price

A sale here is worth $13.89.

Listings sell for $13.89 on average, from $5.14 to $30.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.89 that is $21K to $28K a year per listing.

Average price
$13.89under the $15 to $100 sweet spot
Price range
$5.14–$30.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$28K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,692 within Smoking Cessation. It carries 472 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5,692in Smoking Cessation
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
472per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fake Cigarettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

30

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 227%
  • Brand 316%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Fake Cigarettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Fake Cigarettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake cigarettes328K/yr
  • fake cigarette185K/yr
  • prop cigarettes57K/yr
  • fake cig20K/yr
  • fake cigs11K/yr
  • smokeable prop cigarettes6K/yr
  • prop cigarette6K/yr
  • toy cigarettes5K/yr
  • prop cigarettes with smoke8K/yr
  • puff cigarettes4K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Cigarettes

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Taste-Overall”
1.4%of orders come back
“Horrible taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fake Cigarettes questions

Answered from the same tracked data.