Fairlife Protein Powder
MaybeAn estimated 0.0% of orders come back. But the average product has 16,027 reviews to catch up to, so Fairlife Protein Powder is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $202K/yr185K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 699 sellers
Flapen Score
Fairlife Protein Powder against its category
The dotted line is the Health & Household average. Past it, Fairlife Protein Powder is stronger. Inside it, weaker.
Market
The Fairlife Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Fairlife Protein Powder 185K times last year and spent an estimated $202K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $202Ka year
- Peak month
- July3.2× the quietest month
- Top search term
- pure protein powder84K searches a year
02 · Price
A sale here is worth $31.42.
Listings sell for $31.42 on average, from $16.93 to $56.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.42 that is $8K to $16K a year per listing.
- Average price
- $31.42inside the $15 to $100 sweet spot
- Price range
- $16.93–$56.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #352 within Protein. It carries 16,027 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #352in Protein
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 16,027per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Fairlife Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pure Protein Powder Whey High Protein Low Sugar Gluten Free Vanilla Cream 1.75 lbs
- Price
- $22.27
- Rating
- 4.5/5
- Reviews
- 15,817
- Age
- 11y ago

Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 28,846
- Age
- 9y ago

Pure Protein All-In-One Powder Vanilla - Whey & Collagen High Fiber Vitamins No Added Sugar Non-GMO Gluten-Free 1.25lb
- Price
- $27.21
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 1y ago

Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)
- Price
- $23.66
- Rating
- 4.6/5
- Reviews
- 28,214
- Age
- 9y ago

Pure Protein Powder Whey High Protein Low Sugar Gluten Free Rich Chocolate 1 lb
- Price
- $17.32
- Rating
- 4.4/5
- Reviews
- 2,383
- Age
- 16y ago
Trending
estimated 90-day click momentum
Pure Protein Powder Natural Whey High Protein Low Sugar Gluten Free French Vanilla 1.6 lbs
- Price
- $47.02
- Rating
- 4.4/5
- Reviews
- 1,385
- Age
- 16y ago

Core Nutritionals PRO Gourmet Protein Blend | Whey Protein Blend | with MCTs & Digestive Enzymes | Sustained Release Protein & Recovery Support | 24 Servings (Death By Chocolate)
- Price
- $53.19
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Premier Protein Powder Chocolate Milkshake 30g Protein 1g Sugar No Soy Gluten Free 41.9oz (29 Servings)
- Price
- $34.71
- Rating
- 4.6/5
- Reviews
- 28,214
- Age
- 2y ago

Pure Protein Simple Whey Protein Powder Gluten Free 23G Protein Rich Chocolate 1.6lbs
- Price
- $47.42
- Rating
- 4.3/5
- Reviews
- 501
- Age
- 16y ago

Pure Protein Powder Whey High Protein Low Sugar Gluten Free Rich Chocolate 1 lb
- Price
- $17.32
- Rating
- 4.4/5
- Reviews
- 2,383
- Age
- 16y ago
Newest
by launch date
Core Nutritionals PRO Gourmet Protein Blend | Whey Protein Blend | with MCTs & Digestive Enzymes | Sustained Release Protein & Recovery Support | 24 Servings (Death By Chocolate)
- Price
- $53.19
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 792
- Age
- 1y ago

Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
- Price
- $27.03
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 1y ago

Pure Protein All-In-One Powder Vanilla - Whey & Collagen High Fiber Vitamins No Added Sugar Non-GMO Gluten-Free 1.25lb
- Price
- $27.21
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 1y ago

Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
- Price
- $21.32
- Rating
- 4.1/5
- Reviews
- 1,158
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
699
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
6%
- Pure Protein48%
- Premier Protein29%
- Core Power7%
- Muscle Milk4%
- NAKED3%
- Core Nutritionals3%
- Open — no brand owns it (5 brands, 6%)
Demand
Fairlife Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Fairlife Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pure protein powder84K/yr
- fairlife protein powder46K/yr
- core power protein powder23K/yr
- pure protein powder vanilla5K/yr
- core protein powder7K/yr
- fairlife protein powder mix5K/yr
- core power powder5K/yr
- fair life protein powder4K/yr
- protein powder fairlife3K/yr
- fairlife powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Fairlife Protein Powder
We read the reviews and the return reasons for every product selling here.
“Taste was off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairlife Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









