fairlife protein powder
Worth a lookShows low returns (0.0%), but a deep review moat (16,027 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.42avg listing price — sweet spot $15–$100
Price range
Incredible$16.93–$56.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$202K$202K/yr · 185K searches
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad16,027.29avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fairlife protein powder is a $202K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
fairlife protein powder market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $189K–$251K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
699
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
6%
- Pure Protein48%
- Premier Protein29%
- Core Power7%
- Muscle Milk4%
- NAKED3%
- Core Nutritionals3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
Top fairlife protein powder search terms
- pure protein powder84K/yr
- fairlife protein powder46K/yr
- core power protein powder23K/yr
- pure protein powder vanilla5K/yr
- core protein powder7K/yr
- fairlife protein powder mix5K/yr
- core power powder5K/yr
- fair life protein powder4K/yr
- protein powder fairlife3K/yr
- fairlife powder3K/yr
Top fairlife protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Powder Whey High Protein Low Sugar Gluten Free Vanilla Cream 1.75 lbs
Pure Protein$22.274.5★15,817 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)
Premier Protein$25.724.6★28,846 rev
Pure Protein All-In-One Powder Vanilla - Whey & Collagen High Fiber Vitamins No Added Sugar Non-GMO Gluten-Free 1.25lb
Pure Protein$27.214.2★167 rev
Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)
Premier Protein$23.664.6★28,214 rev
Pure Protein Powder Whey High Protein Low Sugar Gluten Free Rich Chocolate 1 lb
Pure Protein$17.324.4★2,383 rev
Newest
by launch date
Core Nutritionals PRO Gourmet Protein Blend | Whey Protein Blend | with MCTs & Digestive Enzymes | Sustained Release Protein & Recovery Support | 24 Servings (Death By Chocolate)
Core Nutritionals$53.195 rev
Premier Protein Powder Plus Fiber Chocolate 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.06792 rev
Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.031,061 rev
Pure Protein All-In-One Powder Vanilla - Whey & Collagen High Fiber Vitamins No Added Sugar Non-GMO Gluten-Free 1.25lb
Pure Protein$27.21167 rev
Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
OWYN Only What You Need$21.321,158 rev
Trending
90-day click momentum
Pure Protein Powder Natural Whey High Protein Low Sugar Gluten Free French Vanilla 1.6 lbs
Pure Protein$47.024.4★
Core Nutritionals PRO Gourmet Protein Blend | Whey Protein Blend | with MCTs & Digestive Enzymes | Sustained Release Protein & Recovery Support | 24 Servings (Death By Chocolate)
Core Nutritionals$53.194.7★
Premier Protein Powder Chocolate Milkshake 30g Protein 1g Sugar No Soy Gluten Free 41.9oz (29 Servings)
Premier Protein$34.714.6★
Pure Protein Simple Whey Protein Powder Gluten Free 23G Protein Rich Chocolate 1.6lbs
Pure Protein$47.424.3★
Pure Protein Powder Whey High Protein Low Sugar Gluten Free Rich Chocolate 1 lb
Pure Protein$17.324.4★
What buyers say about fairlife protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious smoothie”
“Excellent protein supplement”
“Rich flavor”
“Excellent quality, it keeps me energized”
“Dissolves easily”
“fair price”
“Blends well”
“Vanilla is my favorite”
“Excellent Ingredients”
“As advertised”
What buyers complain about
“Taste was off”
“Just expensive”
“its unflavored”
“I dont believe its good nutritional value”
“Did not Dissolve”
“Undrinkable--too sweet”
“gritty texture”
“Tastes like just artificial sugar”
“Smells bad”
“Very misleading with ingredients”
Top return reasons
Common questions
- Is fairlife protein powder profitable to sell on Amazon United States?
- The niche generates $202K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fairlife protein powder niche?
- 11 brands and 699 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fairlife protein powder?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for fairlife protein powder peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the fairlife protein powder niche?
- Listings span $16.93–$56.36; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 16,027 reviews — the moat a new listing must climb.