Facial and Neck Massager

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

4.7%

Market size, estimated

$232Ka year

Peak month

December3.2× the quietest month

Top search term

myoglow face and neck lifting device12K searches a year

Listings sell for $56.59 on average, from $13.02 to $227.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $56.59 that is $0 to $6K a year per listing.

Average price

$56.59inside the $15 to $100 sweet spot

Price range

$13.02–$227.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 34.7% of listings are out of stock. The average listing ranks #614 within Light Therapy. It carries 424 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

85%

Out of stock, average day

34.7%

Average rank

#614in Light Therapy

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

424per listing

Listings tracked

27

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

22 months