Is fabuloso profitable to sell on Amazon United States?

The niche generates $9.7M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the fabuloso niche?

1 brands and 77 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fabuloso?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for fabuloso peak?

Demand peaks in Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the fabuloso niche?

Listings span $4.38–$43.77; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 7,804 reviews — the moat a new listing must climb.

fabuloso

Worth a look

Shows a $9.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$9.7M

$9.7M/yr · 2.8M searches

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Price range

Good$4.38–$43.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad7,804

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fabuloso is a $9.7M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fabuloso market data

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: $6.4M–$8.0M; units × avg price
Conversion rate: 21.4%
Avg BSR: #186
Page quality: 0%
Prime: 100%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Fabuloso100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.7×

Open Trend

Top fabuloso search terms

fabuloso1.5M/yr +9.0%16.3% conv.
fabuloso all purpose cleaner766K/yr -33.2%19.3% conv.
fabuloso lavender all purpose cleaner68K/yr +211.3%24.6% conv.
fabulous all purpose cleaner64K/yr -22.3%14.9% conv.
fabuloso floor cleaner116K/yr -50.3%12.8% conv.
fabulosa all purpose cleaner32K/yr -0.9%16.6% conv.
fabulous37K/yr +2.5%3.7% conv.
fabulosa43K/yr -15.7%13.6% conv.
fabuloso peach29K/yr -30.9%18.3% conv.
peach fabuloso27K/yr -25.9%18.0% conv.

All search terms

Top fabuloso products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fabuloso Multi-Purpose Cleaner & Floor Cleaner 2X Concentrated Lavender Scent 56 fluid ounces

Fabuloso$4.724.8★15,546 rev

Fabuloso Multi-Purpose Cleaner 2x Concentrated Lavender - 128 fl oz

Fabuloso$8.954.8★3,427 rev

Fabuloso Multi-Purpose Cleaner and Floor Cleaner 2X Concentrated Formula Long-Lasting Freshness Spring Fresh Scent 56 oz

Fabuloso$4.384.8★15,546 rev

FABULOSO 128oz LAVENDER Pack of 4

Fabuloso$43.774.8★541 rev

Fabuloso 2X Multi-Purpose Cleaner No Rinse Floor Cleaner Long-Lasting Freshness Peach Scent 56 fl oz

Fabuloso$4.904.8★15,546 rev

Newest

by launch date

Fabuloso Multi-Purpose Cleaner 2x Concentrated Formula - 128 fl oz

Fabuloso$29.8625 rev

11mo ago

Fabuloso 2X Multi-Purpose Cleaner No Rinse Floor Cleaner Long-Lasting Freshness Peach Scent 56 fl oz

Fabuloso$4.9015,546 rev

1y ago

Fabuloso Multi-Purpose Cleaner and Floor Cleaner 2X Concentrated Formula Long-Lasting Freshness Watermelon Scent 56 fluid ounces

Fabuloso$4.8315,546 rev

2y ago

FABULOSO 128oz LAVENDER Pack of 4

Fabuloso$43.77541 rev

3y ago

Fabuloso 2X Multi-Purpose Cleaner No Rinse Floor Cleaner Long-Lasting Freshness Passion of Fruits Scent 128 fl oz

Fabuloso$35.74466 rev

3y ago

What buyers say about fabuloso

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“The fragrance is fantastic”

Ease Of Cleaning19%

“cleans great”

Quality-Overall7%

“My order arrived on time and exceeded my expectations in quality and presentation”

Value For Money7%

“Great Value”

Ease Of Use2%

“Easy to use”

Size-Overall1%

“Good size”

Cleansing1%

“Feels clean”

Efficiency1%

“Works awesomely”

Advertised Vs Actual Product1%

“Better than I expected”

Freshness1%

“Fresh”

What buyers complain about

Smell35%

“Doesn't smell good”

Size-Overall8%

“Big”

Quality-Overall6%

“This item is not as good as it used to be before”

Ease Of Cleaning5%

“The cloths come dirty”

Value For Money4%

“Smaller bottle too expensive”

Instructions/User Manual/Troubleshooting3%

“Delivery driver did not follow deliver instructions”

Thickness3%

“It was always on the thicker side”

Pest/Insect Control3%

“Attracted so many ants please dont buy”

Durability3%

“Wont really last long”

Dilute/Watery3%

“Might need dilution”

Top return reasons

Smell30%

Leak-Proof25%

Value For Money15%

Size-Overall14%

Advertised Vs Actual Product6%

Functionality-Overall1%

Adhesion/Stickiness1%

Product Condition1%

Defective Material/Parts1%

Material Quality1%

Common questions

Is fabuloso profitable to sell on Amazon United States?: The niche generates $9.7M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the fabuloso niche?: 1 brands and 77 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fabuloso?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for fabuloso peak?: Demand peaks in Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the fabuloso niche?: Listings span $4.38–$43.77; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 7,804 reviews — the moat a new listing must climb.