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Fabuloso

Maybe

Shoppers spend an estimated $9.7M a year here. But the top 5 brands take 100% of clicks, so Fabuloso is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$9.7M/yr2.8M searches / yr
90-day growth
-3.4%search demand this quarter
Competition
80%top-5 click share · 1 brands · 77 sellers

Flapen Score

Fabuloso against its category

The dotted line is the Health & Household average. Past it, Fabuloso is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabuloso market on Amazon at a glance

Shoppers on Amazon United States searched for Fabuloso 2.8M times last year and spent an estimated $9.7M. One brand takes every click. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
21.4%
Market size, estimated
$9.7Ma year
Peak month
August2.7× the quietest month
Top search term
fabuloso1.5M searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $4.38 to $43.77. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $15.96 that is $239K to $319K a year per listing.

Average price
$15.96inside the $15 to $100 sweet spot
Price range
$4.38–$43.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$239K–$319K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within All-Purpose Cleaners. It carries 7,804 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#186in All-Purpose Cleaners
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
7,804per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Fabuloso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Fabuloso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Fabuloso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabuloso1.5M/yr
  • fabuloso all purpose cleaner766K/yr
  • fabuloso lavender all purpose cleaner68K/yr
  • fabulous all purpose cleaner64K/yr
  • fabuloso floor cleaner116K/yr
  • fabulosa all purpose cleaner32K/yr
  • fabulous37K/yr
  • fabulosa43K/yr
  • fabuloso peach29K/yr
  • peach fabuloso27K/yr

Reviews and returns

What reviews say buyers love and hate about Fabuloso

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.1%of orders come back
“Doesn't smell good”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fabuloso questions

Answered from the same tracked data.