Fabric Softener Pods

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

9.0%

Market size, estimated

$638Ka year

Peak month

December2.4× the quietest month

Top search term

fabric softener pods73K searches a year

Listings sell for $21.46 on average, from $6.24 to $41.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $21.46 that is $21K to $27K a year per listing.

Average price

$21.46inside the $15 to $100 sweet spot

Price range

$6.24–$41.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$21K–$27K

Returns

0.2%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #301 within Laundry. It carries 34,130 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

10.0%

Average rank

#301in Laundry

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

34,130per listing

Listings tracked

22

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months