Fabric Softener Ball

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months

560K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

11.0%

Market size, estimated

$593Ka year

Peak month

January2.1× the quietest month

Top search term

downy ball135K searches a year

Listings sell for $9.64 on average, from $6.45 to $14.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $9.64 that is $77K to $96K a year per listing.

Average price

$9.64under the $15 to $100 sweet spot

Price range

$6.45–$14.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

8,000–10,000

Revenue per listing a year

$77K–$96K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #151 within Laundry. It carries 21,805 reviews at 3.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#151in Laundry

Average rating

3.35 starsAmazon United States average 4.42 stars

Average reviews

21,805per listing

Listings tracked

4

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months