Fabric Softener

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.4M a year.

Searches, last 12 months

7.4M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

14.7%

Market size, estimated

$11.4Ma year

Peak month

July1.3× the quietest month

Top search term

fabric softener3.3M searches a year

Listings sell for $10.49 on average, from $4.39 to $18.75. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $10.49 that is $420K to $525K a year per listing.

Average price

$10.49under the $15 to $100 sweet spot

Price range

$4.39–$18.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$420K–$525K

Returns

0.2%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Laundry. It carries 18,340 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Laundry

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

18,340per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months