ezgo teeth whitening gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.44avg listing price — sweet spot $15–$100
Price range
Incredible$18.09–$34.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,023.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 20K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ezgo teeth whitening gel is a $58K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ezgo teeth whitening gel market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $64K–$76K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MySmile83%
- EZGO13%
- PurelyWHITE DELUXE4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +2.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top ezgo teeth whitening gel search terms
- my smile whitening gel refills9K/yr
- mysmile whitening gel4K/yr
- my smile teeth whitening gel2K/yr
- purely white deluxe gel refills963/yr
- purely white deluxe refills4K/yr
Top ezgo teeth whitening gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MySmile Teeth Whitening Gel Pen Refill Pack 3 Non-Sensitive Teeth Whitening Pen Deluxe Teeth Whitener Dental Grade Tooth Whitening Gel with Carbamide Peroxide for Home Fast Result
MySmile$18.094.4★5,627 rev
MySmile Teeth Whitening Gel Refills Pack 6 Non-Sensitive Tooth Whitening Gel for White Teeth Teeth Whitener Dental Grade Tooth Stain Remover for Tray Fast Result Whitening
MySmile$34.144.4★5,627 rev
EZGO 10 Pack Teeth Whitening Gel Refills 22% Bleaching Gel No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Mint Flavor (10X 3ML)
EZGO$22.104.3★7,311 rev
PurelyWHITE DELUXE 3 Pack Teeth Whitening Gel Pen Refills No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Whiter Teeth in 7 Minutes
PurelyWHITE DELUXE$24.014.3★114 rev
MySmile Teeth Whitening Kit with LED Light 10 Min Non-Sensitive Fast Teeth Whitener with 3 Carbamide Peroxide Whitening Gel Helps to Remove Stains from Coffee Smoking Wines Soda Food
MySmile$28.854.2★21,438 rev
Newest
by launch datePurelyWHITE DELUXE 3 Pack Teeth Whitening Gel Pen Refills No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Whiter Teeth in 7 Minutes
PurelyWHITE DELUXE$24.01114 rev
MySmile Teeth Whitening Gel Refills Pack 6 Non-Sensitive Tooth Whitening Gel for White Teeth Teeth Whitener Dental Grade Tooth Stain Remover for Tray Fast Result Whitening
MySmile$34.145,627 rev
MySmile Teeth Whitening Kit with LED Light 10 Min Non-Sensitive Fast Teeth Whitener with 3 Carbamide Peroxide Whitening Gel Helps to Remove Stains from Coffee Smoking Wines Soda Food
MySmile$28.8521,438 rev
EZGO 10 Pack Teeth Whitening Gel Refills 22% Bleaching Gel No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Mint Flavor (10X 3ML)
EZGO$22.107,311 rev
MySmile Teeth Whitening Gel Pen Refill Pack 3 Non-Sensitive Teeth Whitening Pen Deluxe Teeth Whitener Dental Grade Tooth Whitening Gel with Carbamide Peroxide for Home Fast Result
MySmile$18.095,627 rev
Trending
90-day click momentumMySmile Teeth Whitening Gel Refills Pack 6 Non-Sensitive Tooth Whitening Gel for White Teeth Teeth Whitener Dental Grade Tooth Stain Remover for Tray Fast Result Whitening
MySmile$34.144.4★
MySmile Teeth Whitening Gel Pen Refill Pack 3 Non-Sensitive Teeth Whitening Pen Deluxe Teeth Whitener Dental Grade Tooth Whitening Gel with Carbamide Peroxide for Home Fast Result
MySmile$18.094.4★
PurelyWHITE DELUXE 3 Pack Teeth Whitening Gel Pen Refills No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Whiter Teeth in 7 Minutes
PurelyWHITE DELUXE$24.014.3★
EZGO 10 Pack Teeth Whitening Gel Refills 22% Bleaching Gel No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Mint Flavor (10X 3ML)
EZGO$22.104.3★
MySmile Teeth Whitening Kit with LED Light 10 Min Non-Sensitive Fast Teeth Whitener with 3 Carbamide Peroxide Whitening Gel Helps to Remove Stains from Coffee Smoking Wines Soda Food
MySmile$28.854.2★
What buyers say about ezgo teeth whitening gel
What buyers praise and complain about, mined from review topics.What buyers love
“Teeth whitening”
“Easy to Use”
“Good product and customer service through the company website was helpful. it was needed”
“Well worth the investment”
“Smile Bright”
“comfortable”
“is easy to apply”
“It works”
“the instructions were simple”
“I like these dispensers to put in exact place in my trays”
What buyers complain about
“Did not work”
“The silicone mouth guard snapped during my first use clearly poor quality”
“Did not see an improvement after two months”
“this time the gel seemed like old stock because it was very thick - like dried up a bit”
“colored than they did when I started”
“I expected much better for the price”
“Brought me from stain level 11 to 5 in just a week”
“The mouth thing did not fit my mouth”
“After 3 days, my teech color chaned from 12 to 6”
“The LED light flickers erratically”
Top return reasons
Common questions
- Is ezgo teeth whitening gel profitable to sell on Amazon United States?
- The niche generates $58K/yr across 5 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the ezgo teeth whitening gel niche?
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ezgo teeth whitening gel?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Symptom Reduction. The return rate is 1.2%.
- When does demand for ezgo teeth whitening gel peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ezgo teeth whitening gel niche?
- Listings span $18.09–$34.14; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 8,023 reviews — the moat a new listing must climb.