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Ez Wider 1 1/2 Rolling Papers

Maybe

Buyers convert on 18.1% of searches. But the top 5 brands take 100% of clicks, so Ez Wider 1 1/2 Rolling Papers is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$100K/yr15K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
70%top-5 click share · 5 brands · 39 sellers

Flapen Score

Ez Wider 1 1/2 Rolling Papers against its category

The dotted line is the Health & Household average. Past it, Ez Wider 1 1/2 Rolling Papers is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Wider 1 1/2 Rolling Papers market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Wider 1 1/2 Rolling Papers 15K times last year and spent an estimated $100K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
18.1%
Market size, estimated
$100Ka year
Peak month
January1.5× the quietest month
Top search term
ez wider 1 1/2 rolling papers11K searches a year

02 · Price

A sale here is worth $35.69.

Listings sell for $35.69 on average, from $9.97 to $65.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $35.69 that is $4K to $9K a year per listing.

Average price
$35.69inside the $15 to $100 sweet spot
Price range
$9.97–$65.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,022 within Tobacco-Related Products. It carries 245 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#4,022in Tobacco-Related Products
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
245per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Ez Wider 1 1/2 Rolling Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 25%
  • Brand 31%
  • Brand 41%
  • Brand 51%

Demand

Ez Wider 1 1/2 Rolling Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Ez Wider 1 1/2 Rolling Papers

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
36%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“The glue is minimal”
A buyer, on “Adhesion/Stickiness”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ez Wider 1 1/2 Rolling Papers questions

Answered from the same tracked data.