ez wider 1 1/2 rolling papers
Worth a lookShows searches that convert (18.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$35.69avg listing price — sweet spot $15–$100
Review moat
Great245avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.97–$65.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 15K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ez wider 1 1/2 rolling papers is a $100K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ez wider 1 1/2 rolling papers market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $89K–$107K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #4,022
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- E-Z Wider91%
- E-Z Wider 1 1/25%
- EZ WIDER 1 1/2 GOLD 24'1%
- ZIG-ZAG1%
- Roll With Us Depot1%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +3.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top ez wider 1 1/2 rolling papers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
E-Z Wider - 1 1/2 Rolling Papers - 4 Packs with 24 Papers per Pack
E-Z Wider$10.984.6★742 rev
E-Z Wider - 1 1/2 Classic Brown Rolling Paper - Box of 24 Booklets with 24 Leaves per Booklet
E-Z Wider$47.034.1★432 rev
E-Z Wider - 1 1/2 Rolling Papers - 6 Booklets with 24 Leaves per Booklet
E-Z Wider$15.734.6★296 rev
E-Z Wider - Double Wide Rolling Papers - 4 Packs with 24 Papers Each
E-Z Wider$10.184.6★445 rev
E-Z wider Lights 1 1/2
E-Z Wider 1 1/2$49.524.4★74 rev
Newest
by launch date
EZ Wider 1 1/4 Size Cones | Full Box - 12 Packs of 32 (384 Cones) | Organic Pre Rolled Cigarette Paper with Tips and ARC Scoop Card (Full Box)
Roll With Us Depot$65.6022 rev
ZIG-ZAG Rolling Papers 1 Ultra Thin Blue (24 Booklets) - 32 Sheets Each (Pre-Priced at $0.99 Each)
ZIG-ZAG$25.101,084 rev
E-Z Wider - 1 1/2 Rolling Papers - 10 Packs with 24 Papers per Pack
E-Z Wider$24.4565 rev
E-Z Wider - 1 1/4 Clean Burning Rolling Papers - Box of 24 Booklets with 24 Leaves per Booklet
E-Z Wider$50.5155 rev
E-Z Wider - Double Wide Rolling Papers - 6 Booklets with 24 Sheets per Booklet
E-Z Wider$15.35191 rev
Trending
90-day click momentumE-Z Wider - 1 1/2 Rolling Papers - 10 Packs with 24 Papers per Pack
E-Z Wider$24.454.7★
E-Z Wider - Double Wide Rolling Papers - 24 Booklets with 24 Leaves per Booklet
E-Z Wider$48.904.4★
E-Z Wider - 1 1/4 Clean Burning Rolling Papers - Box of 24 Booklets with 24 Leaves per Booklet
E-Z Wider$50.514.3★
E-Z wider Lights 1 1/2
E-Z Wider 1 1/2$49.524.4★
EZ Wider 1 1/4 Size Cones | Full Box - 12 Packs of 32 (384 Cones) | Organic Pre Rolled Cigarette Paper with Tips and ARC Scoop Card (Full Box)
Roll With Us Depot$65.604.9★
What buyers say about ez wider 1 1/2 rolling papers
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“Good quality”
“Does the job”
“Easy use”
“Work well”
“Reliable”
“stick well when using”
“Good size”
What buyers complain about
“The glue is minimal”
“Over priced”
“Roll them small roll them big”
“paper is thicker”
“Old papers”
“Not the same”
Top return reasons
Common questions
- Is ez wider 1 1/2 rolling papers profitable to sell on Amazon United States?
- The niche generates $100K/yr across 17 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ez wider 1 1/2 rolling papers niche?
- 5 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ez wider 1 1/2 rolling papers?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for ez wider 1 1/2 rolling papers peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ez wider 1 1/2 rolling papers niche?
- Listings span $9.97–$65.60; the average listing price is $35.69 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.