Is ez off profitable to sell on Amazon United States?

The niche generates $89K/yr across 8 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +90.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the ez off niche?

5 brands and 98 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ez off?

Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, De-Grease. The return rate is 0.1%.

When does demand for ez off peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 27.1× the quietest.

What does it cost to enter the ez off niche?

Listings span $4.08–$23.78; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 6,663 reviews — the moat a new listing must climb.

ez off

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+90.1%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.08–$23.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.32

avg listing price — sweet spot $15–$100

Review moat

Bad6,662.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$89K

$89K/yr · 56K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, ez off is a $89K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ez off market data

Units sold / yr: 10K–13K; avg 3,000–4,000/product
Revenue / yr: $113K–$142K; units × avg price
Conversion rate: 14.0%
Avg BSR: #88
Page quality: 0%
Prime: 75%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Easy-Off67%
Easy Off16%
Micrionixk9%
Generic4%
Krud Kutter4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +90.1% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 27.1×

Open Trend

Top ez off search terms

easy off degreaser29K/yr -16.8%17.0% conv.
grease killer spray5K/yr >1,000%1.5% conv.
grease killer3K/yr >1,000%1.3% conv.
grease killer for grill3K/yr +0.0%0.9% conv.
greasekiller2K/yr >1,000%1.5% conv.
easy off cleaner degreaser heavy duty5K/yr +54.0%21.8% conv.
easy off heavy duty degreaser3K/yr +18.4%18.8% conv.
easy off cleaner degreaser3K/yr -36.5%20.0% conv.
easy off degreaser spray3K/yr -71.4%15.2% conv.

All search terms

Top ez off products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Easy-Off Heavy Duty Degreaser Removes Grease & Grime For Kitchen Garage Outdoor & More 32oz

Easy-Off$4.084.5★13,792 rev

Easy Off Specialty Kitchen Degreaser Cleaner Clear Lemon 16 Fl Oz

Easy Off$8.664.4★15,812 rev

Micrionixk 300ml/10.56FL OZ Apiastar Greasekiller Spray Apiastar GreaseKiller Spray for Grill Kitchen Degreaser Effectively Removes Grease for BBQ Grate Grill Lid Stovetop Oven Range Hood (1)

Micrionixk$14.085.0★2 rev

2Pcs Fast-Acting Heavy-Duty Grill Degreaser Spray New 120 ML BBQ Heavy Duty Degreaser Grill Cleaner Spray Powerful No-Scrub Oven & Kitchen Cleaner for Grills Stovetops & Pans

Generic$19.352.2★22 rev

Krud Kutter Original Cleaner Degreaser Spray 32 oz

Krud Kutter$7.964.5★5,034 rev

Newest

by launch date

Micrionixk 300ml/10.56FL OZ Apiastar Greasekiller Spray Apiastar GreaseKiller Spray for Grill Kitchen Degreaser Effectively Removes Grease for BBQ Grate Grill Lid Stovetop Oven Range Hood (1)

Micrionixk$14.082 rev

1mo ago

300ml/10.56fl.oz Apiastar Greasekiller Spray Apiastar Grease Killer for Grill Greasekiller Spray Grill Cleaner Heavy Duty Degreaser Multi-Use for Grills Oven Air Fryer Home & Commercial Kitchen (2PCS)

Micrionixk$23.782 rev

1mo ago

2Pcs Fast-Acting Heavy-Duty Grill Degreaser Spray New 120 ML BBQ Heavy Duty Degreaser Grill Cleaner Spray Powerful No-Scrub Oven & Kitchen Cleaner for Grills Stovetops & Pans

Generic$19.3522 rev

2mo ago

EasyOff Heavy Duty 2in1 Ultra Thick Eraser & Degreasing Formula 5 MultiUse Cleaning Pads Cuts Through Tough Grease & Grime in Seconds

Easy Off$8.09238 rev

6mo ago

Easy-Off Heavy Duty Degreaser Removes Grease & Grime For Kitchen Garage Outdoor & More 32oz

Easy-Off$4.0813,792 rev

7y ago

What buyers say about ez off

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning30%

“Cleans well”

Quality-Overall11%

“Great product, arrived quickly, and the quality is excellent”

Efficiency9%

“Cleans everything”

De-Grease8%

“cuts through grease easily”

Ease Of Use7%

“Ease of use”

Value For Money6%

“Reasonably priced”

Smell5%

“Clean smell”

Advertised Vs Actual Product3%

“Works as advertised”

Strength3%

“The pad itself is sturdier”

Spray/Flow2%

“Great water flow”

What buyers complain about

Ease Of Cleaning16%

“Worst cleaning product I've ever purchased”

Functionality-Overall15%

“Was NOT effective”

De-Grease11%

“Didnt remove grease at all”

Smell7%

“Terrible odor”

Value For Money6%

“a bit expensive”

Leak-Proof4%

“It just leaks out”

Advertised Vs Actual Product3%

“It did not work as advertised”

Quality-Overall2%

“Poor performance”

Size-Overall2%

“These are quite large”

Ease Of Use2%

“A little difficult to use”

Top return reasons

Leak-Proof51%

Functionality-Overall14%

Advertised Vs Actual Product12%

Ease Of Cleaning4%

Value For Money4%

Spray/Flow3%

De-Grease3%