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Ez Off

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Ez Off is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$89K/yr56K searches / yr
90-day growth
+90.1%search demand this quarter
Competition
89%top-5 click share · 5 brands · 98 sellers

Flapen Score

Ez Off against its category

The dotted line is the Health & Household average. Past it, Ez Off is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Off market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Off 56K times last year and spent an estimated $89K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+90.1%
Conversion, latest week
14.0%
Market size, estimated
$89Ka year
Peak month
February27.1× the quietest month
Top search term
easy off degreaser29K searches a year

02 · Price

A sale here is worth $11.32.

Listings sell for $11.32 on average, from $4.08 to $23.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $11.32 that is $34K to $45K a year per listing.

Average price
$11.32under the $15 to $100 sweet spot
Price range
$4.08–$23.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
$34K–$45K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Kitchen Cleaners. It carries 6,663 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#88in Kitchen Cleaners
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,663per listing
Listings tracked
8

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ez Off products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 216%
  • Brand 39%
  • Brand 44%
  • Brand 54%

Demand

Ez Off search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 27.1×

Search terms

Top Ez Off search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easy off degreaser29K/yr
  • grease killer spray5K/yr
  • grease killer3K/yr
  • grease killer for grill3K/yr
  • greasekiller2K/yr
  • easy off cleaner degreaser heavy duty5K/yr
  • easy off heavy duty degreaser3K/yr
  • easy off cleaner degreaser3K/yr
  • easy off degreaser spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Ez Off

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“Worst cleaning product I've ever purchased”
A buyer, on “Ease Of Cleaning”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ez Off questions

Answered from the same tracked data.