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Eye Wash

Maybe

An estimated 0.3% of orders come back. But the top 5 products take 73% of clicks, so Eye Wash is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$2.1M/yr1.3M searches / yr
90-day growth
+62.9%search demand this quarter
Competition
73%top-5 click share · 14 brands · 118 sellers

Flapen Score

Eye Wash against its category

The dotted line is the Health & Household average. Past it, Eye Wash is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Wash 1.3M times last year and spent an estimated $2.1M. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+62.9%
Conversion, latest week
11.8%
Market size, estimated
$2.1Ma year
Peak month
May4.5× the quietest month
Top search term
eye wash475K searches a year

02 · Price

A sale here is worth $14.01.

Listings sell for $14.01 on average, from $3.53 to $39.28. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $14.01 that is $140K to $175K a year per listing.

Average price
$14.01under the $15 to $100 sweet spot
Price range
$3.53–$39.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$140K–$175K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #119 within Eye Health. It carries 2,719 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#119in Eye Health
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,719per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Eye Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

14 flat

Sellers

118

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 166%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 13%)

Demand

Eye Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.5×

Search terms

Top Eye Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye wash475K/yr
  • eye wash solution238K/yr
  • bausch and lomb eye wash91K/yr
  • eye wash solution with cup54K/yr
  • eye wash kit80K/yr
  • saline eye wash64K/yr
  • eyewash45K/yr
  • bausch and lomb advanced eye relief eye wash28K/yr
  • eye rinse36K/yr
  • eyewash solution40K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Wash

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
0.3%of orders come back
“Waste of my money”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eye Wash questions

Answered from the same tracked data.