Eye Vitamins
MaybeShoppers spend an estimated $13.0M a year here. But the top 5 brands take 100% of clicks, so Eye Vitamins is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $13.0M/yr3.1M searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 46 sellers
Flapen Score
Eye Vitamins against its category
The dotted line is the Health & Household average. Past it, Eye Vitamins is stronger. Inside it, weaker.
Market
The Eye Vitamins market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Vitamins 3.1M times last year and spent an estimated $13.0M. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.0M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $13.0Ma year
- Peak month
- August1.5× the quietest month
- Top search term
- preservision areds 2656K searches a year
02 · Price
A sale here is worth $27.09.
Listings sell for $27.09 on average, from $13.24 to $47.83. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 40,000 to 50,000 of them. At $27.09 that is $1.1M to $1.4M a year per listing.
- Average price
- $27.09inside the $15 to $100 sweet spot
- Price range
- $13.24–$47.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $1.1M–$1.4M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Antioxidants. It carries 10,389 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Antioxidants
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 10,389per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Eye Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PreserVision AREDS 2 Eye Vitamins #1 Eye Doctor Recommended Brand Lutein and Zeaxanthin Supplement with Vitamin C Vitamin E Zinc and Copper 120 Softgels (Minigels)
- Price
- $30.24
- Rating
- 4.7/5
- Reviews
- 56,006
- Age
- 15y ago

PreserVision AREDS 2 Eye Vitamins #1 Eye Doctor Recommended Brand Lutein and Zeaxanthin Supplement with Vitamin C Vitamin E Zinc and Copper 130 Softgels (Minigels)
- Price
- $33.44
- Rating
- 4.8/5
- Reviews
- 9,633
- Age
- 4y ago

Ocuvite 50+ Eye Vitamin & Mineral Supplement Multivitamin for Vision & Ocular Health with Omega-3 Zinc Vitamins C & E Lutein & Zeaxanthin Zinc Supplements for Women and Men 90 Softgels
- Price
- $19.90
- Rating
- 4.7/5
- Reviews
- 23,707
- Age
- 8y ago

PreserVision AREDS 2 Eye Vitamin & Mineral Supplement with OCUSorb 120 Vegan Soft Gels Contains Lutein Zeaxanthin Vitamin C & E Zinc & Copper Eye Health Supplements for Adults
- Price
- $40.41
- Rating
- 4.7/5
- Reviews
- 867
- Age
- 1y ago

Ocuvite 50+ Eye Vitamin & Mineral Supplement Multivitamin for Vision & Ocular Health with Omega-3 Zinc Vitamins C & E Lutein & Zeaxanthin Zinc Supplements for Women and Men 50 Softgels
- Price
- $13.24
- Rating
- 4.7/5
- Reviews
- 8,644
- Age
- 19y ago
Trending
estimated 90-day click momentum
PreserVision AREDS3 Eye Vitamins #1 Eye Doctor Recommended Brand AREDS2 Formula with Additional 8 B-Vitamin Complex Promotes Healthy Cellular Eye Function* 3-in-1 Macular Supplement 160 Softgels
- Price
- $47.83
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 8mo ago

PreserVision AREDS3 Eye Vitamins #1 Eye Doctor Recommended Brand 3-in-1 Macular Supplement 60 Softgels
- Price
- $24.55
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8mo ago

Amazon Basics Eye Vitamin and Mineral Supplement AREDS 2 Formula with Lutein & Zeaxanthin 120 Softgels
- Price
- $15.38
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 6mo ago

Generic4ME AREDS 2 SoftGels 500 mg Vitamin C 400 IU Vitamin E 10 mg Lutein 2 mg Zeaxanthin 80 mg Zinc 2 mg Copper - Supports Eye Health - 240 Mini SoftGels (Four Month Supply)
- Price
- $31.24
- Rating
- 4.6/5
- Reviews
- 1,599
- Age
- 1y ago

Ocuvite 50+ Eye Vitamin & Mineral Supplement Multivitamin for Vision & Ocular Health with Omega-3 Zinc Vitamins C & E Lutein & Zeaxanthin Zinc Supplements for Women and Men 50 Softgels
- Price
- $13.24
- Rating
- 4.7/5
- Reviews
- 8,644
- Age
- 19y ago
Newest
by launch date
Amazon Basics Eye Vitamin and Mineral Supplement AREDS 2 Formula with Lutein & Zeaxanthin 120 Softgels
- Price
- $15.38
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 6mo ago

PreserVision AREDS3 Eye Vitamins #1 Eye Doctor Recommended Brand AREDS2 Formula with Additional 8 B-Vitamin Complex Promotes Healthy Cellular Eye Function* 3-in-1 Macular Supplement 160 Softgels
- Price
- $47.83
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 8mo ago

PreserVision AREDS3 Eye Vitamins #1 Eye Doctor Recommended Brand 3-in-1 Macular Supplement 60 Softgels
- Price
- $24.55
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8mo ago

PreserVision AREDS 2 Eye Vitamin & Mineral Supplement with OCUSorb 120 Vegan Soft Gels Contains Lutein Zeaxanthin Vitamin C & E Zinc & Copper Eye Health Supplements for Adults
- Price
- $40.41
- Rating
- 4.7/5
- Reviews
- 867
- Age
- 1y ago

Generic4ME AREDS 2 SoftGels 500 mg Vitamin C 400 IU Vitamin E 10 mg Lutein 2 mg Zeaxanthin 80 mg Zinc 2 mg Copper - Supports Eye Health - 240 Mini SoftGels (Four Month Supply)
- Price
- $31.24
- Rating
- 4.6/5
- Reviews
- 1,599
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- PreserVision78%
- Ocuvite16%
- Amazon Basics4%
- Generic4ME2%
- Open — no brand owns it (0%)
Demand
Eye Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eye Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- preservision areds 2656K/yr
- areds2 preservision361K/yr
- eye vitamins305K/yr
- areds 2259K/yr
- ocuvite adult 50 plus 150 softgels172K/yr
- preservision206K/yr
- areds2 preservision 240 softgels98K/yr
- areds120K/yr
- ocuvite130K/yr
- eye supplements115K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Vitamins
We read the reviews and the return reasons for every product selling here.
“After a few days I got abdominal pains”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









