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Eye Shield

Maybe

The products selling today average only 4.3★. But demand is soft, at +0.7% this quarter, so Eye Shield is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$115K/yr175K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
50%top-5 click share · 20 brands · 25 sellers

Flapen Score

Eye Shield against its category

The dotted line is the Health & Household average. Past it, Eye Shield is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Shield market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Shield 175K times last year and spent an estimated $115K. The top 5 brands take 74% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
5.8%
Market size, estimated
$115Ka year
Peak month
May1.6× the quietest month
Top search term
eye shield46K searches a year

02 · Price

A sale here is worth $11.38.

Listings sell for $11.38 on average, from $4.87 to $35.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.38 that is $1K to $3K a year per listing.

Average price
$11.38under the $15 to $100 sweet spot
Price range
$4.87–$35.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #185 within Vision. It carries 3,720 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#185in Vision
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,720per listing
Listings tracked
30

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Eye Shield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

23%

  • Brand 135%
  • Brand 222%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Eye Shield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Eye Shield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye shield46K/yr
  • eye shield after cataract surgery32K/yr
  • cataract eye shield11K/yr
  • eye shield after surgery17K/yr
  • clear eye patch9K/yr
  • eye shield for sleeping8K/yr
  • eye shields7K/yr
  • eye protector6K/yr
  • hard eye patch4K/yr
  • eye patch after cataract surgery6K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Shield

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Comfort-Overall”
2.2%of orders come back
“It was uncomfortable”
A buyer, on “Comfort-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eye Shield questions

Answered from the same tracked data.