Is eye promise lutein and zeaxanthin supplements profitable to sell on Amazon United States?

The niche generates $176K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (45/100).

How competitive is the eye promise lutein and zeaxanthin supplements niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eye promise lutein and zeaxanthin supplements?

Top complaints mined from reviews: Dosage, Value For Money, Functionality-Overall. The return rate is 0.0%.

When does demand for eye promise lutein and zeaxanthin supplements peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the eye promise lutein and zeaxanthin supplements niche?

Listings span $28.07–$116.43; the average listing price is $52.92 (sweet spot $15–$100). The average incumbent carries 1,751 reviews — the moat a new listing must climb.

eye promise lutein and zeaxanthin supplements

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$52.92

avg listing price — sweet spot $15–$100

Price range

Great$28.07–$116.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,750.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$176K

$176K/yr · 21K searches

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, eye promise lutein and zeaxanthin supplements is a $176K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

eye promise lutein and zeaxanthin supplements market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $132K–$159K; units × avg price
Conversion rate: 15.5%
Avg BSR: #127
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

EyePromise92%
GREENVIFY4%
Clean Nutraceuticals4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -8.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top eye promise lutein and zeaxanthin supplements search terms

eye promise lutein and zeaxanthin supplements8K/yr +18.9%16.0% conv.
eyepromise zeaxanthin lutein3K/yr +19.8%19.0% conv.
igenics4K/yr -42.8%0.4% conv.
eye floaters relief2K/yr -16.9%0.4% conv.
igenics eye supplement vision eye natural formula 60 capsules4K/yr -58.7%0.3% conv.

All search terms

Top eye promise lutein and zeaxanthin supplements products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EyePromise Zeaxanthin + Lutein Eye Health Supplements 60 Softgels

EyePromise$40.664.7★1,364 rev

EyePromise Zeaxanthin + Lutein Eye Health Supplements 180 Softgels

EyePromise$116.434.7★1,364 rev

EyePromise Restore Aging Eye Health Supplements 60 Softgels

EyePromise$39.454.6★3,229 rev

GREENVIFY EyeGenics Max Vision Support Supplement 60 Capsules Maximum Strength Eye Health Formula with Lutein Bilberry Extract Vitamins (2)

GREENVIFY$39.983.6★3 rev

Clean Nutra Eye Vitamins with Bilberry Lutein and Zeaxanthin Supplements Lycopene 40mg Resveratrol Grape Seed Astaxanthin for Eyes - Eye Care Health Support Eye Vitamin and Mineral Supplement

Clean Nutraceuticals$28.074.5★2,793 rev

Newest

by launch date

GREENVIFY EyeGenics Max Vision Support Supplement 60 Capsules Maximum Strength Eye Health Formula with Lutein Bilberry Extract Vitamins (2)

GREENVIFY$39.983 rev

11mo ago

Clean Nutra Eye Vitamins with Bilberry Lutein and Zeaxanthin Supplements Lycopene 40mg Resveratrol Grape Seed Astaxanthin for Eyes - Eye Care Health Support Eye Vitamin and Mineral Supplement

Clean Nutraceuticals$28.072,793 rev

3y ago

EyePromise Zeaxanthin + Lutein Eye Health Supplements 180 Softgels

EyePromise$116.431,364 rev

3y ago

EyePromise Zeaxanthin + Lutein Eye Health Supplements 60 Softgels

EyePromise$40.661,364 rev

14y ago

EyePromise Restore Aging Eye Health Supplements 60 Softgels

EyePromise$39.453,229 rev

14y ago

What buyers say about eye promise lutein and zeaxanthin supplements

What buyers praise and complain about, mined from review topics.

What buyers love

Eye-Hygiene28%

“It helps my eyes”

Quality-Overall14%

“Great Eye Product”

Vitamin13%

“Great vitamin”

Value For Money9%

“Worth every penny”

Efficiency6%

“The product is very effective”

Advertised Vs Actual Product5%

“Works as advertised”

Ease Of Chewing/Swallowing3%

“Easy to swallow”

Focus Enhancement2%

“My last appointment for my eye shots exam showed such improvement”

Visibility2%

“Helps improve vision”

Ingredients-Overall2%

“Excellent ingredient list”

What buyers complain about

Dosage16%

“You may not be able to take them with some prescription meds”

Value For Money10%

“it is expensive”

Functionality-Overall9%

“Didnt work”

Vitamin8%

“Dangerously levels of Vitamin A”

Side Effects7%

“The first one I took caused my urine to turn red”

Size-Overall6%

“Pills are too big to swallow”

Moist/Dry5%

“Dry eye is not fun”

Ingredients-Overall4%

“found that this is a crap item”

Advertised Vs Actual Product3%

“I discovered there are law suits against this company for misleading information”

Quality-Overall2%

“Not as good as others”

Top return reasons

Ease Of Use50%

Vitamin50%

Common questions

Is eye promise lutein and zeaxanthin supplements profitable to sell on Amazon United States?: The niche generates $176K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (45/100).
How competitive is the eye promise lutein and zeaxanthin supplements niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eye promise lutein and zeaxanthin supplements?: Top complaints mined from reviews: Dosage, Value For Money, Functionality-Overall. The return rate is 0.0%.
When does demand for eye promise lutein and zeaxanthin supplements peak?: Demand peaks in Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the eye promise lutein and zeaxanthin supplements niche?: Listings span $28.07–$116.43; the average listing price is $52.92 (sweet spot $15–$100). The average incumbent carries 1,751 reviews — the moat a new listing must climb.