eye ointment for dry eyes at night
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Market size
Great$862K$862K/yr · 328K searches
Price range
Good$9.31–$29.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,196avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eye ointment for dry eyes at night is a $862K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
eye ointment for dry eyes at night market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $537K–$716K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 115 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
113
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Refresh64%
- Refresh P.M19%
- Systane10%
- Soothe7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Top eye ointment for dry eyes at night search terms
- refresh pm140K/yr
- refresh pm ointment59K/yr
- refresh pm nighttime lubricant eye ointment44K/yr
- refresh pm lubricant eye ointment8K/yr
- refresh pm eye drops9K/yr
- refresh nighttime eye ointment8K/yr
- refresh pm eye ointment11K/yr
- refresh eye ointment8K/yr
- refresh ointment nighttime4K/yr
- refresh p.m. lubricant eye ointment5K/yr
Top eye ointment for dry eyes at night products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.654.5★8,935 rev
Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)
Refresh P.M$28.744.6★664 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.614.5★5,470 rev
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★5,576 rev
Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)
Refresh$29.864.2★47 rev
Newest
by launch dateRefresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)
Refresh$29.8647 rev
Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)
Refresh P.M$28.74664 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.615,470 rev
Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile
Refresh$15.2410,484 rev
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.315,576 rev
Trending
90-day click momentumRefresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.654.5★
Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)
Refresh P.M$28.744.6★
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.614.5★
Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile
Refresh$15.244.6★
What buyers say about eye ointment for dry eyes at night
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent eye drops”
“Helps my dry eyes”
“Gel is effective”
“As advertised”
“Good Quality Night Drops”
“very worth it”
“Nice eye lubricant”
“Easy to use”
“It instantly soothed my eyes”
“Very comforting”
What buyers complain about
“less moisturizing”
“Too thick in the small tube”
“Extremely irritating to eyes”
“Not effective”
“It blurred my vision for quite sometime”
“Expensive,”
“Very small”
“Could not use”
“After talking to my optometrist I found out it's the preservatives that make eye drops feel bad”
“The pain was intense”
Top return reasons
Common questions
- Is eye ointment for dry eyes at night profitable to sell on Amazon United States?
- The niche generates $862K/yr across 6 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the eye ointment for dry eyes at night niche?
- 4 brands and 113 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eye ointment for dry eyes at night?
- Top complaints mined from reviews: Moist/Dry, Thickness, Allergies. The return rate is 0.0%.
- When does demand for eye ointment for dry eyes at night peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the eye ointment for dry eyes at night niche?
- Listings span $9.31–$29.86; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 5,196 reviews — the moat a new listing must climb.