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Eye Gel for Dry Eyes

Fail

The top 5 products take 100% of clicks, so Eye Gel for Dry Eyes is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$160K/yr57K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 65 sellers

Flapen Score

Eye Gel for Dry Eyes against its category

The dotted line is the Health & Household average. Past it, Eye Gel for Dry Eyes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Gel for Dry Eyes market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Gel for Dry Eyes 57K times last year and spent an estimated $160K. All 3 brands take every click. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 21.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
21.6%
Market size, estimated
$160Ka year
Peak month
October4.1× the quietest month
Top search term
ivizia lubricant eye gel for severe/night dry eyes11K searches a year

02 · Price

A sale here is worth $12.96.

Listings sell for $12.96 on average, from $9.63 to $15.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $12.96 that is $26K to $32K a year per listing.

Average price
$12.96under the $15 to $100 sweet spot
Price range
$9.63–$15.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$26K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Eye Health. It carries 6,588 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Eye Health
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,588per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Eye Gel for Dry Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 34%

Demand

Eye Gel for Dry Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Eye Gel for Dry Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ivizia lubricant eye gel for severe/night dry eyes11K/yr
  • gel eye drops preservative free10K/yr
  • preservative free gel eye drops8K/yr
  • ivizia gel6K/yr
  • ivizia eye gel8K/yr
  • ivizia gel for severe/night dry eyes3K/yr
  • ivizia gel eye drops3K/yr
  • overnight eye drops for dry eyes3K/yr
  • ivizia eye gel for severe or nighttime dry eyes4K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Gel for Dry Eyes

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Eye-Hygiene”
12%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“my eyes are always dry”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eye Gel for Dry Eyes questions

Answered from the same tracked data.