Eye Drops
MaybeShoppers spend an estimated $21.1M a year here. But the average product has 16,045 reviews to catch up to, so Eye Drops is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $21.1M/yr9.6M searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 176 sellers
Flapen Score
Eye Drops against its category
The dotted line is the Health & Household average. Past it, Eye Drops is stronger. Inside it, weaker.
Market
The Eye Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Drops 9.6M times last year and spent an estimated $21.1M. The top 5 brands take 90% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 9.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.1M a year.
- Searches, last 12 months
- 9.6M
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 15.1%
- Market size, estimated
- $21.1Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- eye drops3.5M searches a year
02 · Price
A sale here is worth $14.58.
Listings sell for $14.58 on average, from $5.38 to $27.62. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $14.58 that is $583K to $729K a year per listing.
- Average price
- $14.58under the $15 to $100 sweet spot
- Price range
- $5.38–$27.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $583K–$729K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eye Health. It carries 16,045 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Eye Health
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 16,045per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Eye Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
176
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
7%
- Brand 143%
- Brand 216%
- Brand 311%
- Brand 411%
- Brand 59%
- Brand 63%
- Open — no brand owns it (5 brands, 7%)
Demand
Eye Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Eye Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye drops3.5M/yr
- eye drops for dry eyes1.5M/yr
- refresh eye drops1.0M/yr
- eye care862K/yr
- dry eye drops479K/yr
- artificial tears368K/yr
- refresh tears189K/yr
- dry eye relief products249K/yr
- eyedrops175K/yr
- lubricating eye drops159K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Drops
We read the reviews and the return reasons for every product selling here.
“Hard to control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Drops questions
Answered from the same tracked data.









