Eye Drops
MaybeShoppers spend an estimated $21.1M a year here. But the average product has 16,045 reviews to catch up to, so Eye Drops is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $21.1M/yr9.6M searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 176 sellers
Flapen Score
Eye Drops against its category
The dotted line is the Health & Household average. Past it, Eye Drops is stronger. Inside it, weaker.
Market
The Eye Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Drops 9.6M times last year and spent an estimated $21.1M. The top 5 brands take 90% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 9.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.1M a year.
- Searches, last 12 months
- 9.6M
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 15.1%
- Market size, estimated
- $21.1Ma year
- Peak month
- April1.6× the quietest month
- Top search term
- eye drops3.5M searches a year
02 · Price
A sale here is worth $14.58.
Listings sell for $14.58 on average, from $5.38 to $27.62. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $14.58 that is $583K to $729K a year per listing.
- Average price
- $14.58under the $15 to $100 sweet spot
- Price range
- $5.38–$27.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $583K–$729K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eye Health. It carries 16,045 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Eye Health
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 16,045per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Eye Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Refresh Tears Eye Drop Liquid Lubricant Bottle 0.51 Ounce 2 Pack
- Price
- $14.34
- Rating
- 4.8/5
- Reviews
- 34,497
- Age
- 17y ago
REFRESH PLUS Lubricant Eye Drops Preservative-Free Artificial Tears 0.01 fl oz (0.4 mL) 70 Single-Use Containers
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 22,171
- Age
- 19y ago
Visine Red Eye Hydrating Comfort Drops Works Fast Against Redness and Dryness Offers Moisturizing Refreshing Relief to Protect from Further Irritation 0.5 fl oz
- Price
- $7.01
- Rating
- 4.7/5
- Reviews
- 7,277
- Age
- 6y ago
Systane Ultra Lubricant Eye Drops Artificial Tears for Dry Eye Twin Pack 10-mL Each
- Price
- $16.08
- Rating
- 4.8/5
- Reviews
- 34,697
- Age
- 16y ago
TheraTears Dry Eye Therapy Eye Drops for Dry Eyes 1.0 Fl Oz
- Price
- $11.05
- Rating
- 4.7/5
- Reviews
- 33,737
- Age
- 18y ago
Trending
estimated 90-day click momentum
Refresh OPTIVE MEGA-3 PF Lubricant Eye Drops Preservative-Free Artificial Tears 0.33 fl oz (10mL)
- Price
- $18.51
- Rating
- 4.7/5
- Reviews
- 25,920
- Age
- 5mo ago
REFRESH PLUS Lubricant Eye Drops Preservative-Free Artificial Tears 0.01 fl oz (0.4 mL) 70 Single-Use Containers
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 22,171
- Age
- 19y ago
Visine Dry Eye Relief All Day Comfort Lubricant Eye Drops for Up to 10 Hours of Comfort Dry Eye Drops with Polyethylene Glycol 0.5 fl. oz
- Price
- $7.87
- Rating
- 4.7/5
- Reviews
- 1,584
- Age
- 11y ago
Visine Red Eye Hydrating Comfort Drops Works Fast Against Redness and Dryness Offers Moisturizing Refreshing Relief to Protect from Further Irritation 0.5 fl oz
- Price
- $7.01
- Rating
- 4.7/5
- Reviews
- 7,277
- Age
- 6y ago
Visine Comfort Redness Reliever Tetrahydrozoline Red Eye Drops Work Fast for Immediate & Essential Relief with Refreshing Feel Due to Minor Irritations or Computer Use 0.5 fl oz
- Price
- $6.08
- Rating
- 4.7/5
- Reviews
- 8,051
- Age
- 6y ago
Newest
by launch dateRefresh OPTIVE MEGA-3 PF Lubricant Eye Drops Preservative-Free Artificial Tears 0.33 fl oz (10mL)
- Price
- $18.51
- Rating
- 4.7/5
- Reviews
- 25,920
- Age
- 5mo ago
REFRESH TEARS PF Preservative-Free Artificial Tears Lubricant Eye Drops 0.33 fl oz (10 mL)
- Price
- $12.93
- Rating
- 4.2/5
- Reviews
- 1,928
- Age
- 2y ago
BLINK Triple Care Eye Drops for Dry Eyes Lubricant Eye Drops Soothing for Moderate to Severe Dry Eyes with Hyaluronate Reduces Discomfort Long-Lasting Hydration 0.34 Fl Oz
- Price
- $13.20
- Rating
- 4.6/5
- Reviews
- 5,896
- Age
- 3y ago
Systane Complete Preservative Free Dry Eye Drops Contains Propylene Glycol 0.6% Multi-Dose Lubricating Eye Drops for Irritation and Dryness Hydrating and Soothing 0.3 Fl Oz 2 Count
- Price
- $20.82
- Rating
- 4.6/5
- Reviews
- 17,771
- Age
- 4y ago
LUMIFY Eye Drops for Red Eyes Redness Reliever for Brighter Looking Eyes Works in 1 Minute & Lasts Up to 8 Hours Eye Drops 0.17 Fl Oz (5 mL)
- Price
- $16.92
- Rating
- 4.8/5
- Reviews
- 11,863
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
176
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 81%
Open market
7%
- Refresh43%
- Systane16%
- TheraTears11%
- Visine11%
- LUMIFY9%
- BLINK3%
- Open — no brand owns it (5 brands, 7%)
Demand
Eye Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Eye Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye drops3.5M/yr
- eye drops for dry eyes1.5M/yr
- refresh eye drops1.0M/yr
- eye care862K/yr
- dry eye drops479K/yr
- artificial tears368K/yr
- refresh tears189K/yr
- dry eye relief products249K/yr
- eyedrops175K/yr
- lubricating eye drops159K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Drops
We read the reviews and the return reasons for every product selling here.
“Hard to control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data