Eye Cleaner
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 93% of clicks, so Eye Cleaner is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $577K/yr262K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 49 sellers
Flapen Score
Eye Cleaner against its category
The dotted line is the Health & Household average. Past it, Eye Cleaner is stronger. Inside it, weaker.
Market
The Eye Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Cleaner 262K times last year and spent an estimated $577K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $577K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 13.9%
- Market size, estimated
- $577Ka year
- Peak month
- February7.0× the quietest month
- Top search term
- eyelid cleanser74K searches a year
02 · Price
A sale here is worth $15.78.
Listings sell for $15.78 on average, from $3.55 to $29.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.78 that is $24K to $32K a year per listing.
- Average price
- $15.78inside the $15 to $100 sweet spot
- Price range
- $3.55–$29.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Vision. It carries 5,466 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Vision
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 5,466per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Eye Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Brand 173%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Eye Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 7.0×
Search terms
Top Eye Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyelid cleanser74K/yr
- ocusoft foaming eyelid cleanser36K/yr
- eye cleaner40K/yr
- eyelid wash20K/yr
- eyelid cleaner12K/yr
- eye cleanser12K/yr
- eyelid cleanser for blepharitis11K/yr
- best eyelid cleanser for blepharitis7K/yr
- eye lid cleaner6K/yr
- eye lid wash5K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Cleaner
We read the reviews and the return reasons for every product selling here.
“irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Cleaner questions
Answered from the same tracked data.









