Eye Candy
FailThe top 5 brands take 98% of clicks, so Eye Candy is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $48K/yr40K searches / yr
- 90-day growth
- +83.5%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 14 sellers
Flapen Score
Eye Candy against its category
The dotted line is the Health & Household average. Past it, Eye Candy is stronger. Inside it, weaker.
Market
The Eye Candy market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Candy 40K times last year and spent an estimated $48K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +83.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +83.5%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $48Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- eye candy magnifier25K searches a year
02 · Price
A sale here is worth $17.92.
Listings sell for $17.92 on average, from $9.73 to $23.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.92 that is $4K to $9K a year per listing.
- Average price
- $17.92inside the $15 to $100 sweet spot
- Price range
- $9.73–$23.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Visual Impairment Aids. It carries 8,533 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #224in Visual Impairment Aids
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 8,533per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Eye Candy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 141%
- Brand 223%
- Brand 318%
- Brand 410%
- Brand 56%
- Brand 62%
Demand
Eye Candy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.5×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Candy questions
Answered from the same tracked data.









