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35

eye black strips

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 80Conversion 29Competition 0Returns 96Price range 0Avg price 47Brand share 0Review moat 95Quality gap 25

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great106.5

avg incumbent reviews — the moat a new listing must climb

Growth

Great+71.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.63

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$13K

$13K/yr · 48K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$8.58–$14.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, eye black strips is a $13K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eye black strips market data

Units sold / yr
2K–2K
avg 250–500/product
Revenue / yr
$17K–$23K
units × avg price
Conversion rate
2.4%
Avg BSR
#197
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
37 months
Avg seller age
184 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Drip Over Skill64%
  • MUELLER28%
  • WENTIYA9%

Demand

Weekly Amazon search volume, last 37 weeks — +71.8% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top eye black strips search terms

  • nose tape football11K/yr
  • eye black strips15K/yr
  • eye black tape6K/yr
  • football nose tape5K/yr
  • eye tape football7K/yr
  • eyeblack strips3K/yr
All search terms

Top eye black strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$4K45%$6K60%$8K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about eye black strips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“No complaints”

Size-Overall18%

“The perfect size”

Ease Of Use13%

“Easy to use”

Color13%

“the color was black which matches everything”

Advertised Vs Actual Product10%

“Worked as expected”

Smudge Resistance5%

“No smears”

Value For Money3%

“Definitely worth the price”

Ease Of Application2%

“Application is quick and easy”

Design-Overall2%

“The design looks sharp, much cleaner and more professional than traditional eye black sticks, and it definitely gives players that confident game-ready look”

Adhesion/Stickiness2%

“No messy hands or smudging like you get with stick-style eye black”

What buyers complain about

Ease Of Use50%

“Alittle hard to peel off at the end though”

Top return reasons

Adhesion/Stickiness44%
Color22%
Size-Overall22%
Advertised Vs Actual Product11%

Common questions

Is eye black strips profitable to sell on Amazon United States?
The niche generates $13K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.8%. Flapen's verdict: Skip it (35/100).
How competitive is the eye black strips niche?
3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eye black strips?
Top complaints mined from reviews: Ease Of Use. The return rate is 0.7%.
What does it cost to enter the eye black strips niche?
Listings span $8.58–$14.28; the average listing price is $11.63 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.