Extra Strength Stool Softener

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $514K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

22.7%

Market size, estimated

$514Ka year

Top search term

colace stool softener extra strength65K searches a year

Listings sell for $19.29 on average, from $3.53 to $44.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $19.29 that is $58K to $77K a year per listing.

Average price

$19.29inside the $15 to $100 sweet spot

Price range

$3.53–$44.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

$58K–$77K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Digestion & Nausea. It carries 13,222 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Digestion & Nausea

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

13,222per listing

Listings tracked

7

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

96 months