Extra Soft Toothbrushes for Adults
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 91% of clicks, so Extra Soft Toothbrushes for Adults is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $1.6M/yr1.2M searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 46%top-5 click share · 10 brands · 65 sellers
Flapen Score
Extra Soft Toothbrushes for Adults against its category
The dotted line is the Health & Household average. Past it, Extra Soft Toothbrushes for Adults is stronger. Inside it, weaker.
Market
The Extra Soft Toothbrushes for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Extra Soft Toothbrushes for Adults 1.2M times last year and spent an estimated $1.6M. The top 5 brands take 91% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $1.6Ma year
- Peak month
- April2.0× the quietest month
- Top search term
- guru nanda toothbrush338K searches a year
02 · Price
A sale here is worth $9.79.
Listings sell for $9.79 on average, from $2.54 to $26.95. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $9.79 that is $59K to $78K a year per listing.
- Average price
- $9.79under the $15 to $100 sweet spot
- Price range
- $2.54–$26.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $59K–$78K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Toothbrushes & Accessories. It carries 4,421 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Toothbrushes & Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,421per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Extra Soft Toothbrushes for Adults products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GuruNanda Butter On Gums Toothbrush ADA Accepted Manual Toothbrushes with 8000+ Ultra Soft Softex Bristles for Sensitive & Receding Gums Perfect for Whiter Teeth Assorted Colors 6 Ct
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 10,853
- Age
- 3y ago
Colgate Gum Expert Ultra Soft Toothbrush Pack Extra Soft Toothbrush for Sensitive Gums Bleeding and Irritation 2 Pack
- Price
- $9.39
- Rating
- 4.6/5
- Reviews
- 1,986
- Age
- 2y ago
GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct
- Price
- $26.95
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 1y ago
GuruNanda Butter on Gums Charcoal Toothbrush - 8000+ SoftexTM Bristles for Sensitive Teeth & Gums Aids in Teeth Whitening Extra Soft (6 Count)
- Price
- $5.75
- Rating
- 4.7/5
- Reviews
- 2,836
- Age
- 2y ago
NIMBUS Extra Soft Toothbrushes (Regular Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack Colors May Vary)
- Price
- $18.51
- Rating
- 4.8/5
- Reviews
- 12,226
- Age
- 14y ago
Trending
estimated 90-day click momentum
GuruNanda Floss Fusion Toothbrush with Dual Action Soft Flossing Bristles Ultra-fine Tapered Bristles for Deeper Cleaning BPA & PFAS-Free Manual Toothbrushes Assorted Colors 8 Count
- Price
- $12.21
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 5mo ago
ZGYXQXJT Adult Wide Head Soft Hair Toothbrush Manual Toothbrush Excellent Cleaning Effect for Large Head Ultra Soft Brush Thread Can Gum-Friendly(6 Pack)
- Price
- $10.14
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 3mo ago
Oral-B 3D White Brilliance toothbrushes 4 Count Toothbrush Extra Soft Tough on Plaque Gentle on Gums whitening Tooth Brush
- Price
- $14.10
- Rating
- 4.6/5
- Reviews
- 875
- Age
- 1y ago
Oral-B Advanced Sensitive Toothbrushes Extra Soft 2 Count
- Price
- $5.84
- Rating
- 4.4/5
- Reviews
- 5,534
- Age
- 9y ago
VEGOLS Extra Soft Toothbrush for Adults Sensitive Gums with 20000 Bristles
- Price
- $10.04
- Rating
- 4.3/5
- Reviews
- 4,530
- Age
- 6y ago
Newest
by launch dateZGYXQXJT Adult Wide Head Soft Hair Toothbrush Manual Toothbrush Excellent Cleaning Effect for Large Head Ultra Soft Brush Thread Can Gum-Friendly(6 Pack)
- Price
- $10.14
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 3mo ago
GuruNanda Floss Fusion Toothbrush with Dual Action Soft Flossing Bristles Ultra-fine Tapered Bristles for Deeper Cleaning BPA & PFAS-Free Manual Toothbrushes Assorted Colors 8 Count
- Price
- $12.21
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 5mo ago
GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct
- Price
- $13.94
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 9mo ago
GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct
- Price
- $26.95
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 1y ago
Oral-B 3D White Brilliance toothbrushes 4 Count Toothbrush Extra Soft Tough on Plaque Gentle on Gums whitening Tooth Brush
- Price
- $14.10
- Rating
- 4.6/5
- Reviews
- 875
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
65
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 94%
Open market
6%
- GuruNanda49%
- Colgate23%
- Oral-B10%
- NIMBUS5%
- EasyHonor4%
- Frekare3%
- Open — no brand owns it (4 brands, 6%)
Demand
Extra Soft Toothbrushes for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Extra Soft Toothbrushes for Adults search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- guru nanda toothbrush338K/yr
- extra soft toothbrush228K/yr
- extra soft toothbrushes for adults170K/yr
- ultra soft toothbrush114K/yr
- gurunanda toothbrush53K/yr
- super soft toothbrush42K/yr
- toothbrush extra soft30K/yr
- colgate ultra soft toothbrush27K/yr
- colgate extra soft toothbrush27K/yr
- extra soft toothbrush for sensitive gums21K/yr
Reviews and returns
What reviews say buyers love and hate about Extra Soft Toothbrushes for Adults
We read the reviews and the return reasons for every product selling here.
“Not soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extra Soft Toothbrushes for Adults questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data