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Extra Long Pads

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Extra Long Pads is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$364K/yr242K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
46%top-5 click share · 5 brands · 94 sellers

Flapen Score

Extra Long Pads against its category

The dotted line is the Health & Household average. Past it, Extra Long Pads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Long Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Extra Long Pads 242K times last year and spent an estimated $364K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
12.1%
Market size, estimated
$364Ka year
Peak month
October23.2× the quietest month
Top search term
amazon basics pads38K searches a year

02 · Price

A sale here is worth $12.46.

Listings sell for $12.46 on average, from $4.53 to $47.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $12.46 that is $12K to $16K a year per listing.

Average price
$12.46under the $15 to $100 sweet spot
Price range
$4.53–$47.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$16K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Feminine Care. It carries 14,542 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Feminine Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
14,542per listing
Listings tracked
31

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Extra Long Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

0%

  • Brand 173%
  • Brand 220%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Extra Long Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 23.2×

Search terms

Top Extra Long Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics pads38K/yr
  • always pads overnight37K/yr
  • amazon pads32K/yr
  • amazon pads for women17K/yr
  • maxi pads no wings13K/yr
  • wingless pads9K/yr
  • pads amazon basics12K/yr
  • amazon basic pads10K/yr
  • amazon maxi pads9K/yr
  • thin pads no wings7K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Long Pads

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
11%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Needs better adhesive”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Extra Long Pads questions

Answered from the same tracked data.