Extra Long Lighter

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

4.9%

Market size, estimated

$38Ka year

Top search term

extra long lighter19K searches a year

Listings sell for $19.47 on average, from $6.85 to $47.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.47 that is $0 to $2K a year per listing.

Average price

$19.47inside the $15 to $100 sweet spot

Price range

$6.85–$47.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #369 within Lighters & Matches. It carries 2,168 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

81%

Out of stock, average day

7.4%

Average rank

#369in Lighters & Matches

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

2,168per listing

Listings tracked

21

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months