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Extra Long

Fail

The top 5 brands take 100% of clicks, so Extra Long is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$230K/yr104K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
77%top-5 click share · 3 brands · 90 sellers

Flapen Score

Extra Long against its category

The dotted line is the Health & Household average. Past it, Extra Long is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Long market on Amazon at a glance

Shoppers on Amazon United States searched for Extra Long 104K times last year and spent an estimated $230K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
17.3%
Market size, estimated
$230Ka year
Top search term
always liners long18K searches a year

02 · Price

A sale here is worth $12.76.

Listings sell for $12.76 on average, from $4.53 to $41.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $12.76 that is $19K to $26K a year per listing.

Average price
$12.76under the $15 to $100 sweet spot
Price range
$4.53–$41.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$19K–$26K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Feminine Care. It carries 18,911 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Feminine Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
18,911per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Extra Long products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 36%

Demand

Extra Long search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Extra Long search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • always liners long18K/yr
  • always long panty liners for women13K/yr
  • pantiliners extra long7K/yr
  • extra long liners5K/yr
  • always panty liners long8K/yr
  • always panty liners for women long7K/yr
  • long always panty liners12K/yr
  • extra long6K/yr
  • panti liners extra long5K/yr
  • always anti bunch long liners7K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Long

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
18%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Extra Long questions

Answered from the same tracked data.