Extra Heavy Overnight Pads

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

13.8%

Market size, estimated

$2.3Ma year

Peak month

March12.0× the quietest month

Top search term

always overnight pads with wings229K searches a year

Listings sell for $15.83 on average, from $5.30 to $26.14. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $15.83 that is $79K to $95K a year per listing.

Average price

$15.83inside the $15 to $100 sweet spot

Price range

$5.30–$26.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$79K–$95K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #76 within Feminine Care. It carries 8,917 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#76in Feminine Care

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

8,917per listing

Listings tracked

28

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

58 months