Extra Firm Contour Pillow

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

4.5%

Market size, estimated

$54Ka year

Peak month

August1.4× the quietest month

Top search term

wave pillow5K searches a year

Listings sell for $38.74 on average, from $18.70 to $57.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $38.74 that is $4K to $10K a year per listing.

Average price

$38.74inside the $15 to $100 sweet spot

Price range

$18.70–$57.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

5.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #134 within Bedroom Aids & Accessories. It carries 15,837 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

10.8%

Average rank

#134in Bedroom Aids & Accessories

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

15,837per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months