Expanding Floss

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

13.2%

Market size, estimated

$5.9Ma year

Peak month

May6.0× the quietest month

Top search term

cocofloss1.2M searches a year

Listings sell for $13.88 on average, from $1.14 to $36.71. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 40,000 to 50,000 of them. At $13.88 that is $555K to $694K a year per listing.

Average price

$13.88under the $15 to $100 sweet spot

Price range

$1.14–$36.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

40,000–50,000

Revenue per listing a year

$555K–$694K

Returns

0.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Dental Floss & Picks. It carries 6,697 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Dental Floss & Picks

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

6,697per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months