everdries leakproof underwear for women incontinence
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$38.36avg listing price — sweet spot $15–$100
Price range
Great$9.68–$58.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$538K$538K/yr · 955K searches
Review moat
Good1,067.56avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, everdries leakproof underwear for women incontinence is a $538K/yr Amazon United States market (955K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
everdries leakproof underwear for women incontinence market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $384K–$480K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 16.6%
- Avg brand age
- 38 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
3%
- Everdries64%
- PLJILE15%
- Hanes8%
- HUNAIF4%
- TIICHOO4%
- Anomocia3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top everdries leakproof underwear for women incontinence search terms
- everdries panties for women over 60399K/yr
- everdries156K/yr
- everdries leakproof ladies underwear135K/yr
- everdry panties for women over 7042K/yr
- everdries leakproof panties for women over 6013K/yr
- everdry leakproof underwear for women5K/yr
- everdries underwear29K/yr
- ever dry panties for women over 6017K/yr
- everdry underwear for women20K/yr
- everdries leakproof underwear26K/yr
Top everdries leakproof underwear for women incontinence products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Everdries Full Coverage Incontinence Brief S 5Pk
Everdries$48.643.9★1,443 rev
Everdries Comfort Plus Incontinence Underwear L 5 Pack
Everdries$58.203.7★701 rev
PLJILE Womens double-layer underwear 95% cotton comfortable and close-fitting move however you want.
PLJILE$29.604.6★28 rev
Everdries Comfort Plus Incontinence Underwear M 5 Pack
Everdries$58.343.7★701 rev
Everdries Full Coverage Incontinence Brief 3XL 5Pk
Everdries$48.943.9★1,443 rev
Newest
by launch date
PLJILE Womens double-layer underwear 95% cotton comfortable and close-fitting move however you want.
PLJILE$24.3918 rev
PLJILE Womens double-layer underwear 95% cotton comfortable and close-fitting move however you want.
PLJILE$24.7818 rev
TIICHOO Period Panties Women Heavy Flow Incontinence Underwear for Women Washable Leakproof Underwear 5 Pack (Medium 1 Black/1 Light Grey/1 Burgundy/1 Rose Gold/1 Turquoise Green)
TIICHOO$43.83314 rev
PLJILE Womens double-layer underwear 95% cotton comfortable and close-fitting move however you want.
PLJILE$29.6028 rev
PLJILE Womens Double-Layer Underwear 95% Cotton Comfortable And Close-Fitting Move However You Want.
PLJILE$21.644 rev
Trending
90-day click momentumPLJILE Womens double-layer underwear 95% cotton comfortable and close-fitting move however you want.
PLJILE$24.394.9★
PLJILE Womens double-layer underwear 95% cotton comfortable and close-fitting move however you want.
PLJILE$24.784.9★
Everdries Full Coverage Incontinence Brief L 5Pk
Everdries$49.023.9★
Everdries Full Coverage Incontinence Brief 3XL 5Pk
Everdries$48.943.9★
Everdries Full Coverage Incontinence Brief 4XL 5Pk
Everdries$48.933.9★
What buyers say about everdries leakproof underwear for women incontinence
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable for everyday wear”
“Snug fit and do a good job”
“Overall, they seem well made and comfortable, and Im looking forward to trying them when I need them most”
“As advertised”
“Good for the price”
“The underwear is soft”
“Effective for leaks”
“Great absorbency”
“the colors are bright”
“The material is soft and absorbent,”
What buyers complain about
“Not true to size”
“Do not absorb”
“a drop leak”
“Did not work”
“High price”
“Dont work as advertised”
“smells like something”
“Uncomfortable”
“They are thick like a diaper”
“These started coming apart at the seams after I washed them once”
Top return reasons
Common questions
- Is everdries leakproof underwear for women incontinence profitable to sell on Amazon United States?
- The niche generates $538K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the everdries leakproof underwear for women incontinence niche?
- 8 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in everdries leakproof underwear for women incontinence?
- Top complaints mined from reviews: Size-Overall, Absorbency, Leak-Proof. The return rate is 4.3%.
- When does demand for everdries leakproof underwear for women incontinence peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the everdries leakproof underwear for women incontinence niche?
- Listings span $9.68–$58.34; the average listing price is $38.36 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.